How popular isUntouched World in search?
In August 2026, there were an estimated 15.1K branded searches for Untouched World in New Zealand which is up 34.8% over the last 11 months. Untouched World holds 35.5% estimated Share of Search among New Zealand merino clothing brands and is ranked 2nd of 6 competitors for search popularity.
Mons Royale37%
Untouched World35.5%
Icebreaker18.5%
Smartwool6.5%Noble Wilde2.5%
Merino Country0.05%
Follow Untouched World and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which merino clothing brands compete with Untouched World?
Share of Search by month for Mons Royale, Untouched World, Icebreaker, Smartwool, Noble Wilde. The figures are in the table below the chart.
View monthly share of search table
| Month | Mons Royale | Untouched World | Icebreaker | Smartwool | Noble Wilde | Merino Country |
|---|---|---|---|---|---|---|
| Oct 2025 | 29.8% | 41.3% | 23% | 3.9% | 2% | 0.04% |
| Nov 2025 | 33.6% | 37.6% | 22.7% | 4.4% | 1.7% | 0.06% |
| Dec 2025 | 35.3% | 39% | 19.7% | 4.1% | 1.9% | 0.06% |
| Jan 2026 | 33.6% | 41.9% | 17.9% | 4.3% | 2.2% | 0.1% |
| Feb 2026 | 30.5% | 45.3% | 17.3% | 4% | 2.8% | 0.1% |
| Mar 2026 | 33.6% | 41.8% | 17.4% | 3.8% | 3.3% | 0.13% |
| Apr 2026 | 34.3% | 37.4% | 19.6% | 4.8% | 3.8% | 0.1% |
| May 2026 | 32.4% | 39.2% | 18.7% | 5.9% | 3.8% | 0.05% |
| Jun 2026 | 34.2% | 36.4% | 20% | 5.9% | 3.4% | 0.08% |
| Jul 2026 | 36.9% | 33.3% | 18.8% | 7.1% | 3.8% | 0.02% |
| Aug 2026 | 37% | 35.5% | 18.5% | 6.5% | 2.5% | 0.05% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37% | 15.8K | -0.44% | +0.1 points | |
| 2, held 2nd | 35.5% | 15.1K | +5.5% | +2.1 points | |
| 3, held 3rd | 18.5% | 7.9K | -2.7% | -0.4 points | |
| 4, held 4th | 6.5% | 2.8K | -9.2% | -0.6 points | |
| 5, held 5th | 2.5% | 1.1K | -34.1% | -1.3 points | |
| 6, held 6th | 0.05% | 20 | +100% | 0 points |
37%
held 1st · 15.8K estimated branded searches · -0.44% vs prior month · +0.1 points
35.5%
held 2nd · 15.1K estimated branded searches · +5.5% vs prior month · +2.1 points
18.5%
held 3rd · 7.9K estimated branded searches · -2.7% vs prior month · -0.4 points
6.5%
held 4th · 2.8K estimated branded searches · -9.2% vs prior month · -0.6 points
2.5%
held 5th · 1.1K estimated branded searches · -34.1% vs prior month · -1.3 points
0.05%
held 6th · 20 estimated branded searches · +100% vs prior month · 0 points
Compare search popularity between Untouched World and its closest rivals
- Untouched World vs Mons Royale: compare search popularity
- Untouched World vs Icebreaker: compare search popularity
- Untouched World vs Smartwool: compare search popularity
- Untouched World vs Merino Country: compare search popularity
- Compare Untouched World with any brand
How has branded search demand for Untouched World changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Untouched World in New Zealand rose from 11.2K to 15.1K.
- Across the 11 months ending August 2026, Untouched World’s estimated Share of Search among merino clothing brands in New Zealand decreased from 41.3% to 35.5%.
- Across the 11 months ending August 2026, Untouched World’s estimated Share of Search among merino clothing brands in New Zealand peaked at 45.3% in February 2026 and was lowest at 33.3% in July 2026.
- Across the 11 months ending August 2026, Untouched World fell from 1st to 2nd among merino clothing brands in New Zealand.
How did search popularity change for New Zealand merino clothing brands in August 2026?
6 changes
In August 2026, Untouched World gained estimated Share of Search among merino clothing brands in New Zealand, from 33.3% to 35.5%.
In August 2026, Noble Wilde lost estimated Share of Search among merino clothing brands in New Zealand, from 3.8% to 2.5%.
In August 2026, Smartwool lost estimated Share of Search among merino clothing brands in New Zealand, from 7.1% to 6.5%.
Mons Royale’s estimated Share of Search among merino clothing brands in New Zealand has gained ground for 3 months in a row, from 32.4% to 37% in August 2026.
Estimated monthly branded searches for Merino Country in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.
Estimated monthly branded searches for Icebreaker in New Zealand rose 26.2% over 11 measured months, from 6.2K to 7.9K in August 2026.
How is Untouched World measured?
Brandwave collects information about searches that people make online using Untouched World’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
15 branded search terms
- untouched world
- untouched world chch
- untouched world clothing
- untouched world kitchen
- untouched world knitwear
- untouched world ltd
- untouched world merino
- untouched world near me
- untouched world nz
- untouched world online
- untouched world outlet
- untouched world outlet sale
- untouched world sale
- untouchedworld
- untouchedworld com
Do you work for Untouched World? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Untouched World your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.