Guess vs Ralph Lauren:Which is more popular by branded search in New Zealand?
In August 2026, Ralph Lauren had more branded searches than Guess among premium fashion brands in New Zealand. Ralph Lauren was estimated to have 21.4K branded searches compared to Guess’ 9K, and held a 21% Share of Search versus Guess’ 8.8%.
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Which is more popular in search, Guess or Ralph Lauren?
Compare the premium international fashion brands New Zealanders shop in store and online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ralph Lauren, Guess. The figures are in the table below the chart.
View monthly share of search table
| Month | Calvin Klein | Tommy Hilfiger | Ralph Lauren | Guess | Hugo Boss | Lacoste |
|---|---|---|---|---|---|---|
| Oct 2025 | 32% | 28.6% | 19.2% | 6% | 6.8% | 7.4% |
| Nov 2025 | 35.5% | 29.5% | 16.8% | 7% | 5.4% | 5.9% |
| Dec 2025 | 35.9% | 27.3% | 17.2% | 7.6% | 5.9% | 6.1% |
| Jan 2026 | 35.2% | 26.4% | 18.8% | 7% | 6.2% | 6.4% |
| Feb 2026 | 38.2% | 22.5% | 20.4% | 5.9% | 6.4% | 6.6% |
| Mar 2026 | 41% | 23.8% | 19.1% | 5% | 5.6% | 5.5% |
| Apr 2026 | 36.6% | 28.1% | 18.6% | 5.9% | 5.4% | 5.3% |
| May 2026 | 37.3% | 27.4% | 18.1% | 6.5% | 5.8% | 4.9% |
| Jun 2026 | 37.2% | 26.3% | 18.7% | 6.8% | 6% | 4.9% |
| Jul 2026 | 35.8% | 27.8% | 18.8% | 6.5% | 6.2% | 4.8% |
| Aug 2026 | 33.1% | 23.9% | 21% | 8.8% | 7.4% | 5.9% |
| Sep 2026 | — | — | — | — | — | — |
How has the Guess and Ralph Lauren comparison changed over the last 12 months?
3 findings
- Ralph Lauren was ahead of Guess in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Guess’ estimated Share of Search among premium fashion brands in New Zealand moved from 6% to 8.8%, and its estimated monthly branded searches moved from 5.7K to 9K.
- Across the 11 months ending August 2026, Ralph Lauren’s estimated Share of Search among premium fashion brands in New Zealand moved from 19.2% to 21%, and its estimated monthly branded searches moved from 18.6K to 21.4K.
How did search popularity change for New Zealand premium fashion brands in August 2026?
2 changes
In August 2026, Guess gained estimated Share of Search among premium fashion brands in New Zealand, from 6.5% to 8.8%.
In August 2026, Ralph Lauren gained estimated Share of Search among premium fashion brands in New Zealand, from 18.8% to 21%.
How each brand is measured
Brandwave collects information about searches that people make online using Guess’ and Ralph Lauren’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Guess
9 branded search terms
- guess bags
- guess clothing
- guess clothing outlet
- guess clothing store
- guess fashion
- guess jeans
- guess nz
- guess polo
- marciano guess clothing
Ralph Lauren
27 branded search terms
- polo ralph lauren
- polo ralph lauren australia
- polo ralph lauren sunglasses
- ralph lauren
- ralph lauren button up
- ralph lauren clothing
- ralph lauren designer
- ralph lauren fashion
- ralph lauren hoodie
- ralph lauren jeans
- ralph lauren jumpers
- ralph lauren near me
- ralph lauren nz
- ralph lauren online
- ralph lauren perfume
- ralph lauren perfume men
- ralph lauren polo shirts
- ralph lauren rugby jersey
- ralph lauren shirts
- ralph lauren t shirts
- ralph lauren tote
- ralphlauren
- ralphlauren clothing
- ralphlauren com au
- ralphlauren jeans
- ralphlauren nz
- woman perfume by ralph lauren
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.