Hugo Boss vs Ralph Lauren:Which is more popular by branded search in New Zealand?
In August 2026, Ralph Lauren had more branded searches than Hugo Boss among premium fashion brands in New Zealand. Ralph Lauren was estimated to have 21.4K branded searches compared to Hugo Boss’ 7.5K, and held a 21% Share of Search versus Hugo Boss’ 7.4%.
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Which is more popular in search, Hugo Boss or Ralph Lauren?
Compare the premium international fashion brands New Zealanders shop in store and online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ralph Lauren, Hugo Boss. The figures are in the table below the chart.
View monthly share of search table
| Month | Calvin Klein | Tommy Hilfiger | Ralph Lauren | Guess | Hugo Boss | Lacoste |
|---|---|---|---|---|---|---|
| Oct 2025 | 32% | 28.6% | 19.2% | 6% | 6.8% | 7.4% |
| Nov 2025 | 35.5% | 29.5% | 16.8% | 7% | 5.4% | 5.9% |
| Dec 2025 | 35.9% | 27.3% | 17.2% | 7.6% | 5.9% | 6.1% |
| Jan 2026 | 35.2% | 26.4% | 18.8% | 7% | 6.2% | 6.4% |
| Feb 2026 | 38.2% | 22.5% | 20.4% | 5.9% | 6.4% | 6.6% |
| Mar 2026 | 41% | 23.8% | 19.1% | 5% | 5.6% | 5.5% |
| Apr 2026 | 36.6% | 28.1% | 18.6% | 5.9% | 5.4% | 5.3% |
| May 2026 | 37.3% | 27.4% | 18.1% | 6.5% | 5.8% | 4.9% |
| Jun 2026 | 37.2% | 26.3% | 18.7% | 6.8% | 6% | 4.9% |
| Jul 2026 | 35.8% | 27.8% | 18.8% | 6.5% | 6.2% | 4.8% |
| Aug 2026 | 33.1% | 23.9% | 21% | 8.8% | 7.4% | 5.9% |
| Sep 2026 | — | — | — | — | — | — |
How has the Hugo Boss and Ralph Lauren comparison changed over the last 12 months?
3 findings
- Ralph Lauren was ahead of Hugo Boss in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hugo Boss’ estimated Share of Search among premium fashion brands in New Zealand moved from 6.8% to 7.4%, and its estimated monthly branded searches moved from 6.6K to 7.5K.
- Across the 11 months ending August 2026, Ralph Lauren’s estimated Share of Search among premium fashion brands in New Zealand moved from 19.2% to 21%, and its estimated monthly branded searches moved from 18.6K to 21.4K.
How did search popularity change for New Zealand premium fashion brands in August 2026?
2 changes
In August 2026, Ralph Lauren gained estimated Share of Search among premium fashion brands in New Zealand, from 18.8% to 21%.
In August 2026, Hugo Boss gained estimated Share of Search among premium fashion brands in New Zealand, from 6.2% to 7.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Hugo Boss’ and Ralph Lauren’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hugo Boss
23 branded search terms
- boss clothing
- hugo boss
- hugo boss bottled
- hugo boss bottled edt
- hugo boss cloth
- hugo boss colognes
- hugo boss jeans
- hugo boss man
- hugo boss mens fragrance
- hugo boss near me
- hugo boss nz
- hugo boss online
- hugo boss perfumes
- hugo boss suit
- hugo boss the scent
- hugo boss the scent for her
- hugo boss the scent woman
- hugo boss webshop
- hugoboss
- hugoboss com
- hugoboss jeans
- hugoboss nz
- hugoboss polo
Ralph Lauren
27 branded search terms
- polo ralph lauren
- polo ralph lauren australia
- polo ralph lauren sunglasses
- ralph lauren
- ralph lauren button up
- ralph lauren clothing
- ralph lauren designer
- ralph lauren fashion
- ralph lauren hoodie
- ralph lauren jeans
- ralph lauren jumpers
- ralph lauren near me
- ralph lauren nz
- ralph lauren online
- ralph lauren perfume
- ralph lauren perfume men
- ralph lauren polo shirts
- ralph lauren rugby jersey
- ralph lauren shirts
- ralph lauren t shirts
- ralph lauren tote
- ralphlauren
- ralphlauren clothing
- ralphlauren com au
- ralphlauren jeans
- ralphlauren nz
- woman perfume by ralph lauren
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.