Calvin Klein vs Hugo Boss:Which is more popular by branded search in New Zealand?
In August 2026, Calvin Klein had more branded searches than Hugo Boss among premium fashion brands in New Zealand. Calvin Klein was estimated to have 33.8K branded searches compared to Hugo Boss’ 7.5K, and held a 33.1% Share of Search versus Hugo Boss’ 7.4%.
Follow Calvin Klein vs Hugo Boss and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Calvin Klein or Hugo Boss?
Compare the premium international fashion brands New Zealanders shop in store and online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Calvin Klein, Hugo Boss. The figures are in the table below the chart.
View monthly share of search table
| Month | Calvin Klein | Tommy Hilfiger | Ralph Lauren | Guess | Hugo Boss | Lacoste |
|---|---|---|---|---|---|---|
| Oct 2025 | 32% | 28.6% | 19.2% | 6% | 6.8% | 7.4% |
| Nov 2025 | 35.5% | 29.5% | 16.8% | 7% | 5.4% | 5.9% |
| Dec 2025 | 35.9% | 27.3% | 17.2% | 7.6% | 5.9% | 6.1% |
| Jan 2026 | 35.2% | 26.4% | 18.8% | 7% | 6.2% | 6.4% |
| Feb 2026 | 38.2% | 22.5% | 20.4% | 5.9% | 6.4% | 6.6% |
| Mar 2026 | 41% | 23.8% | 19.1% | 5% | 5.6% | 5.5% |
| Apr 2026 | 36.6% | 28.1% | 18.6% | 5.9% | 5.4% | 5.3% |
| May 2026 | 37.3% | 27.4% | 18.1% | 6.5% | 5.8% | 4.9% |
| Jun 2026 | 37.2% | 26.3% | 18.7% | 6.8% | 6% | 4.9% |
| Jul 2026 | 35.8% | 27.8% | 18.8% | 6.5% | 6.2% | 4.8% |
| Aug 2026 | 33.1% | 23.9% | 21% | 8.8% | 7.4% | 5.9% |
| Sep 2026 | — | — | — | — | — | — |
How has the Calvin Klein and Hugo Boss comparison changed over the last 12 months?
3 findings
- Calvin Klein was ahead of Hugo Boss in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Calvin Klein’s estimated Share of Search among premium fashion brands in New Zealand moved from 32% to 33.1%, and its estimated monthly branded searches moved from 30.9K to 33.8K.
- Across the 11 months ending August 2026, Hugo Boss’ estimated Share of Search among premium fashion brands in New Zealand moved from 6.8% to 7.4%, and its estimated monthly branded searches moved from 6.6K to 7.5K.
How did search popularity change for New Zealand premium fashion brands in August 2026?
2 changes
In August 2026, Hugo Boss gained estimated Share of Search among premium fashion brands in New Zealand, from 6.2% to 7.4%.
In August 2026, Calvin Klein lost estimated Share of Search among premium fashion brands in New Zealand, from 35.8% to 33.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Calvin Klein’s and Hugo Boss’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Calvin Klein
29 branded search terms
- boxer calvin klein underwear
- calvin klein
- calvin klein black jeans
- calvin klein black mens underwear
- calvin klein bra
- calvin klein briefs
- calvin klein eternity
- calvin klein eternity for men
- calvin klein euphoria
- calvin klein fashion
- calvin klein jean
- calvin klein lingerie
- calvin klein near me
- calvin klein online
- calvin klein outfits
- calvin klein outlet
- calvin klein polo
- calvin klein the one
- calvin klein underwear
- calvin klein underwear men
- calvin klein underwear women
- calvinklein
- calvinklein briefs
- calvinklein clothing
- calvinklein co nz
- calvinklein fashion
- calvinklein nz
- calvinklein polo
- thong calvin klein underwear
Hugo Boss
23 branded search terms
- boss clothing
- hugo boss
- hugo boss bottled
- hugo boss bottled edt
- hugo boss cloth
- hugo boss colognes
- hugo boss jeans
- hugo boss man
- hugo boss mens fragrance
- hugo boss near me
- hugo boss nz
- hugo boss online
- hugo boss perfumes
- hugo boss suit
- hugo boss the scent
- hugo boss the scent for her
- hugo boss the scent woman
- hugo boss webshop
- hugoboss
- hugoboss com
- hugoboss jeans
- hugoboss nz
- hugoboss polo
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.