Brandwave

How popular isBonds?

In September 2026, people searched for Bonds by name about 1,890 times in New Zealand, about the same as the previous year. These searches made up 1.9% of all New Zealand lingerie brand searches, placing Bonds sixth out of nine brands. When we asked both ChatGPT and Google AI Overviews about lingerie brands, Bonds appeared in one of the five answers and was the seventh most recommended of the nine.

Search and AI answers in September 2026

Bonds is the sixth most searched of 9 competitors and the seventh most recommended in AI answers.

  1. BendonShare of searches 30.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. Calvin KleinShare of searches 28.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. Bras N ThingsShare of searches 27.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. BoodyShare of searches 4.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. BondsShare of searches 1.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th

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Top lingerie brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bonds was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Bonds is the seventh most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bendon1st
  2. Rose & Thorne1st
  3. Boody3rd
  4. Bras N Things4th
  5. Calvin Klein5th
  6. Jockey6th
  7. Bonds7th
  8. Honey Birdette–
  9. Victoria's Secret–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Boody5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bendon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bras N Things3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rose & Thorne3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Calvin Klein2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jockey2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bonds1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Honey Birdette0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Victoria's Secret0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lingerie brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which lingerie brands compete with Bonds?

Bonds against lingerie brands in New Zealand, by month

Share of searches by month for Bendon, Calvin Klein, Bras N Things, Boody, Honey Birdette, Bonds. The figures are in the table below the chart.

View monthly share of searches table
MonthBendonCalvin KleinBras N ThingsBoodyHoney BirdetteBondsRose & ThorneJockeyVictoria's Secret
Oct 202537%22.9%27.4%4.8%2.6%1.8%2.1%1.2%0.31%
Nov 202533.1%28.1%23%9%2.2%1.6%1.7%1%0.17%
Dec 202533.1%31.8%24.5%4.3%2.4%1.6%1.3%0.85%0.18%
Jan 202636.5%25.5%26.9%4.4%2.4%1.6%1.6%0.87%0.21%
Feb 202635.2%28.1%25.8%4.2%2.4%1.5%1.9%0.83%0.23%
Mar 202629.6%34.8%22.6%5.9%2.7%1.5%1.7%0.96%0.24%
Apr 202632.2%28.5%27.2%4.7%2.6%1.4%1.7%1.3%0.34%
May 202630%31.1%26%5.6%2.6%1.6%1.6%1.3%0.24%
Jun 202628%31.9%25.2%8%2.1%1.6%1.9%1.1%0.16%
Jul 202629.9%29.7%28%4.9%2.9%1.7%1.8%0.99%0.2%
Aug 202631.3%27.8%28.1%4.9%2.7%2%1.8%1.2%0.33%
Sep 202630.7%28.1%27.6%4.8%3.3%1.9%1.7%1.4%0.4%

  1. 1.Bendon

    30.7%

    Held 1st. 22.9K estimated branded searches, -0.52% vs prior month. Share -0.6 points.

  2. 2.Calvin Klein

    28.1%

    Moved from 3rd to 2nd. 20.9K estimated branded searches, +2.5% vs prior month. Share +0.3 points.

  3. 3.Bras N Things

    27.6%

    Moved from 2nd to 3rd. 20.6K estimated branded searches, -0.24% vs prior month. Share -0.4 points.

  4. 4.Boody

    4.8%

    Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Honey Birdette

    3.3%

    Held 5th. 2.5K estimated branded searches, +22.8% vs prior month. Share +0.6 points.

  6. 6.Bonds

    1.9%

    Held 6th. 1.4K estimated branded searches, -5.5% vs prior month. Share -0.1 points.

  7. 7.Rose & Thorne

    1.7%

    Held 7th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Jockey

    1.4%

    Held 8th. 1K estimated branded searches, +18.2% vs prior month. Share +0.2 points.

  9. 9.Victoria's Secret

    0.4%

    Held 9th. 300 estimated branded searches, +25% vs prior month. Share +0.1 points.

Compare popularity between Bonds and its closest rivals

Every comparison with Bonds

12 comparisons

How has branded search demand for Bonds changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bonds in New Zealand held steady, from 1.8K to 1.9K.
  • Across the 12 months ending September 2026, Bonds rose from 7th to 6th among lingerie brands in New Zealand.

How did search popularity change for New Zealand lingerie brands in September 2026?

6 changes

  1. In September 2026, Honey Birdette gained share of searches among lingerie brands in New Zealand, from 2.7% to 3.3%.

  2. In September 2026, Bendon lost share of searches among lingerie brands in New Zealand, from 31.3% to 30.7%.

  3. In September 2026, Calvin Klein rose from 3rd to 2nd among lingerie brands in New Zealand.

  4. In September 2026, Bras N Things fell from 2nd to 3rd among lingerie brands in New Zealand.

  5. Estimated monthly branded searches for Victoria's Secret in New Zealand rose 30.4% over 12 measured months, from 230 to 300 in September 2026.

  6. Estimated monthly branded searches for Jockey in New Zealand rose 18.2% over 12 measured months, from 880 to 1K in September 2026.

How are Bonds’ branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Bonds’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bonds boxers
  • bonds bras
  • bonds briefs
  • bonds cotton underwear
  • bonds lingerie
  • bonds male underwear
  • bonds period underwear
  • bonds period undies
  • bonds training undies
  • bonds underwear
  • bonds undies

Do you work for Bonds? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Bonds compete?

Bonds is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Lingerie brands6th of 91.9%Shown above
Underwear brands3rd of 710.4%Show ranking
Period underwear brands7th of 70.92%Show ranking
Creator with pink hair and a pink jacket

Is Bonds your brand?

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