Bonds vs Victoria's Secret:Which is more popular by branded search in New Zealand?
In August 2026, Bonds had more branded searches than Victoria's Secret among lingerie brands in New Zealand. Bonds was estimated to have 7.7K branded searches compared to Victoria's Secret’s 5.7K, and held a 7.5% Share of Search versus Victoria's Secret’s 5.6%.
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Which is more popular in search, Bonds or Victoria's Secret?
Compare the lingerie and underwear brands New Zealanders buy bras and briefs from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bonds, Victoria's Secret. The figures are in the table below the chart.
View monthly share of search table
| Month | Calvin Klein | Bras N Things | Bendon | Bonds | Victoria's Secret | Honey Birdette | Jockey |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.8% | 24.3% | 28.7% | 6.9% | 7.8% | 2.2% | 1.3% |
| Nov 2025 | 36.6% | 21.5% | 27.9% | 6.2% | 4.6% | 1.9% | 1.2% |
| Dec 2025 | 38% | 22.4% | 26.9% | 5.6% | 4% | 2% | 1.1% |
| Jan 2026 | 32.2% | 24.9% | 29% | 6.5% | 4% | 2.2% | 1.1% |
| Feb 2026 | 33.1% | 24.8% | 28.6% | 6.4% | 4% | 2.1% | 1% |
| Mar 2026 | 39.5% | 21.4% | 24.2% | 6.9% | 4.5% | 2.3% | 1.1% |
| Apr 2026 | 35.1% | 24% | 25.1% | 5.8% | 6.4% | 2.1% | 1.3% |
| May 2026 | 37.2% | 23.6% | 24.5% | 5.7% | 5.1% | 2.4% | 1.4% |
| Jun 2026 | 36.9% | 24.4% | 23.1% | 6.7% | 5.1% | 2.5% | 1.4% |
| Jul 2026 | 36.8% | 25.2% | 23.1% | 6% | 5.3% | 2.5% | 1.2% |
| Aug 2026 | 33% | 25.3% | 24.9% | 7.5% | 5.6% | 2.4% | 1.4% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Bonds and Victoria's Secret comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Bonds took it in November 2025, Victoria's Secret took it in April 2026, Bonds took it in May 2026.
- Across the 11 months ending August 2026, Bonds’ estimated Share of Search among lingerie brands in New Zealand moved from 6.9% to 7.5%, and its estimated monthly branded searches moved from 7.4K to 7.7K.
- Across the 11 months ending August 2026, Victoria's Secret’s estimated Share of Search among lingerie brands in New Zealand moved from 7.8% to 5.6%, and its estimated monthly branded searches moved from 8.4K to 5.7K.
How did search popularity change for New Zealand lingerie brands in August 2026?
2 changes
In August 2026, Bonds gained estimated Share of Search among lingerie brands in New Zealand, from 6% to 7.5%.
Estimated monthly branded searches for Victoria's Secret in New Zealand fell 32% over 11 measured months, from 8.4K to 5.7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bonds’ and Victoria's Secret’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bonds
14 branded search terms
- bonds boxers
- bonds bras
- bonds briefs
- bonds cotton underwear
- bonds female underwear
- bonds lingerie
- bonds male underwear
- bonds mens briefs
- bonds nz
- bonds period underwear
- bonds period undies
- bonds training undies
- bonds underwear
- bonds undies
Victoria's Secret
16 branded search terms
- bare victorias secret
- victorias secret
- victorias secret fragrance
- victorias secret lingerie
- victorias secret lotion
- victorias secret near me
- victorias secret nz
- victorias secret online
- victorias secret ph
- victorias secret underwear
- victoriassecret
- victoriassecret bras
- victoriassecret com
- victoriassecret lingerie
- victoriassecret nz
- victoriassecret underwear
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.