Period underwear brands in New Zealand:Which are most popular?
In September 2026, Modibodi was the most searched period underwear brand in New Zealand, accounting for 58.5% of all searches among the seven brands we track. When we checked with ChatGPT and Google AI Overviews, Modibodi and Bonds showed up in every answer. Modibodi was recommended most often, coming first in four out of five responses.
ModibodiShare of searches 58.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
AWWAShare of searches 28.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
Love LunaShare of searches 5.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
ConfitexShare of searches 2.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
KnixShare of searches 2.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top period underwear brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Modibodi and Bonds appeared every time. Modibodi was recommended most often, coming first in four out of five answers. Confitex was second, and Bonds was third. Knix, which ranked fifth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Modibodi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bonds5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Confitex4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- AWWA3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Love Luna3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Knix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Thinx0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about period underwear brands
5 answers
Asked ChatGPT
“Which period underwear brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best period underwear brands in New Zealand?”
Asked ChatGPT
“What's the best period underwear brand in New Zealand for heavy flow?”
Searched Google, AI Overview
“period underwear nz”
Searched Google, AI Overview
“washable period underwear”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which period underwear brands do people search for most?
This chart shows how often people search Google for each period underwear brand by name. Each line represents a brand's share of searches for all seven period underwear brands we track, month by month, from searches in New Zealand.
Share of searches by month for Modibodi, AWWA, Love Luna, Confitex, Knix. The figures are in the table below the chart.
View monthly share of searches table
| Month | Modibodi | AWWA | Love Luna | Confitex | Knix | Thinx | Bonds |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.7% | 51.9% | 4.7% | 3% | 1.9% | 1.4% | 1.4% |
| Nov 2025 | 47.8% | 40.2% | 4.2% | 2.8% | 1.8% | 1.8% | 1.4% |
| Dec 2025 | 44.8% | 41.5% | 4.8% | 3.1% | 2.5% | 1.4% | 2% |
| Jan 2026 | 40.3% | 46.2% | 5.5% | 1.9% | 4.4% | 1.3% | 0.42% |
| Feb 2026 | 29.5% | 59% | 4.8% | 2.5% | 2% | 1.6% | 0.68% |
| Mar 2026 | 24.1% | 68.5% | 2.6% | 1.7% | 1.3% | 1.3% | 0.56% |
| Apr 2026 | 32.9% | 56.2% | 3.5% | 2.3% | 2.3% | 2.3% | 0.51% |
| May 2026 | 44.4% | 37.9% | 4.8% | 2.4% | 4.8% | 4.8% | 1% |
| Jun 2026 | 39.6% | 33.8% | 5.2% | 2.7% | 4.3% | 13.4% | 0.91% |
| Jul 2026 | 47.4% | 29.2% | 5.1% | 3.3% | 4% | 9.9% | 1.1% |
| Aug 2026 | 64.9% | 21.6% | 3.8% | 2.4% | 2.4% | 3.5% | 1.4% |
| Sep 2026 | 58.5% | 28.6% | 5.2% | 2.8% | 2.8% | 1.2% | 0.92% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.5% | 1.9K | -20.8% | -6.4 points | |
| 2, held 2nd | 28.6% | 930 | +16.3% | +7 points | |
| 3, held 3rd | 5.2% | 170 | +21.4% | +1.4 points | |
| 4, moved from 5th to 4th | 2.8% | 90 | 0% | +0.3 pointsmoved from 5th to 4th | |
| 5, moved from 6th to 5th | 2.8% | 90 | 0% | +0.3 pointsmoved from 6th to 5th | |
| 6, moved from 4th to 6th | 1.2% | 40 | -69.2% | -2.3 pointsmoved from 4th to 6th | |
| 7, held 7th | 0.92% | 30 | -40% | -0.4 points |
1.
Modibodi58.5%
Held 1st. 1.9K estimated branded searches, -20.8% vs prior month. Share -6.4 points.
2.
AWWA28.6%
Held 2nd. 930 estimated branded searches, +16.3% vs prior month. Share +7 points.
5.2%
Held 3rd. 170 estimated branded searches, +21.4% vs prior month. Share +1.4 points.
4.
Confitex2.8%
Moved from 5th to 4th. 90 estimated branded searches, 0% vs prior month. Share +0.3 points.
5.
Knix2.8%
Moved from 6th to 5th. 90 estimated branded searches, 0% vs prior month. Share +0.3 points.
6.
Thinx1.2%
Moved from 4th to 6th. 40 estimated branded searches, -69.2% vs prior month. Share -2.3 points.
7.
Bonds0.92%
Held 7th. 30 estimated branded searches, -40% vs prior month. Share -0.4 points.
Which brand is most popular in search among period underwear brands in New Zealand?
7 brands
In September 2026, Modibodi was the most searched among period underwear brands in New Zealand, with an estimated 1.9K branded searches, 58.5% of all searches for the seven we track. AWWA is in 2nd place, 29.8 percentage points behind at 28.6%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Modibodi | 35.7% → 58.5% | 64.9%Aug 2026 | 24.1%Mar 2026 | 2nd → 1st |
| AWWA | 51.9% → 28.6% | 68.5%Mar 2026 | 21.6%Aug 2026 | 1st → 2nd |
| Love Luna | 4.7% → 5.2% | 5.5%Jan 2026 | 2.6%Mar 2026 | 3rd |
| Confitex | 3% → 2.8% | 3.3%Jul 2026 | 1.7%Mar 2026 | 4th |
| Knix | 1.9% → 2.8% | 4.8%May 2026 | 1.3%Mar 2026 | 5th |
| Thinx | 1.4% → 1.2% | 13.4%Jun 2026 | 1.2%Sep 2026 | 7th → 6th |
| Bonds | 1.4% → 0.92% | 2%Dec 2025 | 0.42%Jan 2026 | 6th → 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, Modibodi’s share of searches among period underwear brands in New Zealand increased from 35.7% to 58.5%.
- Across the 12 months ending September 2026, AWWA’s share of searches among period underwear brands in New Zealand decreased from 51.9% to 28.6%.
- Across the 12 months ending September 2026, Love Luna’s share of searches among period underwear brands in New Zealand increased from 4.7% to 5.2%.
- Across the 12 months ending September 2026, Knix’s share of searches among period underwear brands in New Zealand increased from 1.9% to 2.8%.
- Across the 12 months ending September 2026, Modibodi’s share of searches among period underwear brands in New Zealand peaked at 64.9% in August 2026 and was lowest at 24.1% in March 2026.
- Across the 12 months ending September 2026, AWWA’s share of searches among period underwear brands in New Zealand peaked at 68.5% in March 2026 and was lowest at 21.6% in August 2026.
- Across the 12 months ending September 2026, Love Luna’s share of searches among period underwear brands in New Zealand peaked at 5.5% in January 2026 and was lowest at 2.6% in March 2026.
- Across the 12 months ending September 2026, Confitex’s share of searches among period underwear brands in New Zealand peaked at 3.3% in July 2026 and was lowest at 1.7% in March 2026.
- Across the 12 months ending September 2026, Knix’s share of searches among period underwear brands in New Zealand peaked at 4.8% in May 2026 and was lowest at 1.3% in March 2026.
- Across the 12 months ending September 2026, Thinx’s share of searches among period underwear brands in New Zealand peaked at 13.4% in June 2026 and was lowest at 1.2% in September 2026.
- Across the 12 months ending September 2026, Bonds’ share of searches among period underwear brands in New Zealand peaked at 2% in December 2025 and was lowest at 0.42% in January 2026.
- Across the 12 months ending September 2026, Modibodi rose from 2nd to 1st among period underwear brands in New Zealand.
- Across the 12 months ending September 2026, AWWA fell from 1st to 2nd among period underwear brands in New Zealand.
- Across the 12 months ending September 2026, Thinx rose from 7th to 6th among period underwear brands in New Zealand.
- Across the 12 months ending September 2026, Bonds fell from 6th to 7th among period underwear brands in New Zealand.
- Across the 12 months ending September 2026, Confitex held steady: its share of searches among period underwear brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand period underwear brands in September 2026?
7 changes
In September 2026, AWWA gained share of searches among period underwear brands in New Zealand, from 21.6% to 28.6%.
In September 2026, Love Luna gained share of searches among period underwear brands in New Zealand, from 3.8% to 5.2%.
In September 2026, Modibodi lost share of searches among period underwear brands in New Zealand, from 64.9% to 58.5%.
In September 2026, Thinx lost share of searches among period underwear brands in New Zealand, from 3.5% to 1.2%.
In September 2026, Confitex rose from 5th to 4th among period underwear brands in New Zealand.
In September 2026, Knix rose from 6th to 5th among period underwear brands in New Zealand.
Estimated monthly branded searches for Bonds in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026.
Compare popularity between leading brands
- Modibodi vs AWWA: compare popularity
- Modibodi vs Love Luna: compare popularity
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- Modibodi vs Knix: compare popularity
- AWWA vs Love Luna: compare popularity
- AWWA vs Confitex: compare popularity
- AWWA vs Knix: compare popularity
- Love Luna vs Confitex: compare popularity
- Love Luna vs Knix: compare popularity
- Confitex vs Knix: compare popularity
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