Brandwave

How popular isLove Luna?

In September 2026, people searched for Love Luna by name about 170 times in New Zealand, about the same as the previous year. These searches made up 5.2% of all New Zealand period underwear brand searches, placing Love Luna third out of seven brands. When we asked both ChatGPT and Google AI Overviews about period underwear brands, Love Luna appeared in three of the five answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Love Luna is the third most searched of 7 competitors and the fourth most recommended in AI answers.

  1. ModibodiShare of searches 58.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. AWWAShare of searches 28.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. Love LunaShare of searches 5.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. ConfitexShare of searches 2.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. KnixShare of searches 2.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+2 more

Love Luna website (opens in a new tab)

Follow Love Luna and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top period underwear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Love Luna was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Love Luna is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Modibodi1st
  2. Confitex2nd
  3. Bonds3rd
  4. Love Luna4th
  5. AWWA5th
  6. Knix–
  7. Thinx–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Modibodi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bonds5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Confitex4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AWWA3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Love Luna3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Knix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thinx0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about period underwear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which period underwear brands compete with Love Luna?

Love Luna against period underwear brands in New Zealand, by month

Share of searches by month for Modibodi, AWWA, Love Luna, Confitex, Knix. The figures are in the table below the chart.

View monthly share of searches table
MonthModibodiAWWALove LunaConfitexKnixThinxBonds
Oct 202535.7%51.9%4.7%3%1.9%1.4%1.4%
Nov 202547.8%40.2%4.2%2.8%1.8%1.8%1.4%
Dec 202544.8%41.5%4.8%3.1%2.5%1.4%2%
Jan 202640.3%46.2%5.5%1.9%4.4%1.3%0.42%
Feb 202629.5%59%4.8%2.5%2%1.6%0.68%
Mar 202624.1%68.5%2.6%1.7%1.3%1.3%0.56%
Apr 202632.9%56.2%3.5%2.3%2.3%2.3%0.51%
May 202644.4%37.9%4.8%2.4%4.8%4.8%1%
Jun 202639.6%33.8%5.2%2.7%4.3%13.4%0.91%
Jul 202647.4%29.2%5.1%3.3%4%9.9%1.1%
Aug 202664.9%21.6%3.8%2.4%2.4%3.5%1.4%
Sep 202658.5%28.6%5.2%2.8%2.8%1.2%0.92%

  1. 1.Modibodi

    58.5%

    Held 1st. 1.9K estimated branded searches, -20.8% vs prior month. Share -6.4 points.

  2. 2.AWWA

    28.6%

    Held 2nd. 930 estimated branded searches, +16.3% vs prior month. Share +7 points.

  3. 3.Love Luna

    5.2%

    Held 3rd. 170 estimated branded searches, +21.4% vs prior month. Share +1.4 points.

  4. 4.Confitex

    2.8%

    Moved from 5th to 4th. 90 estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Knix

    2.8%

    Moved from 6th to 5th. 90 estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Thinx

    1.2%

    Moved from 4th to 6th. 40 estimated branded searches, -69.2% vs prior month. Share -2.3 points.

  7. 7.Bonds

    0.92%

    Held 7th. 30 estimated branded searches, -40% vs prior month. Share -0.4 points.

Compare popularity between Love Luna and its closest rivals

Every comparison with Love Luna

5 comparisons

How has branded search demand for Love Luna changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Love Luna in New Zealand held steady at 170.
  • Across the 12 months ending September 2026, Love Luna’s share of searches among period underwear brands in New Zealand increased from 4.7% to 5.2%.
  • Across the 12 months ending September 2026, Love Luna’s share of searches among period underwear brands in New Zealand peaked at 5.5% in January 2026 and was lowest at 2.6% in March 2026.

How did search popularity change for New Zealand period underwear brands in September 2026?

6 changes

  1. In September 2026, AWWA gained share of searches among period underwear brands in New Zealand, from 21.6% to 28.6%.

  2. In September 2026, Love Luna gained share of searches among period underwear brands in New Zealand, from 3.8% to 5.2%.

  3. In September 2026, Modibodi lost share of searches among period underwear brands in New Zealand, from 64.9% to 58.5%.

  4. In September 2026, Thinx lost share of searches among period underwear brands in New Zealand, from 3.5% to 1.2%.

  5. In September 2026, Confitex rose from 5th to 4th among period underwear brands in New Zealand.

  6. In September 2026, Knix rose from 6th to 5th among period underwear brands in New Zealand.

How are Love Luna’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Love Luna’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • love luna

Do you work for Love Luna? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Love Luna your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free