Brandwave

How popular isConfitex?

In September 2026, people searched for Confitex by name about 90 times in New Zealand, a 25% decrease from the previous year. These searches made up 2.8% of all New Zealand period underwear brand searches, placing Confitex fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about period underwear brands, Confitex appeared in four of the five answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Confitex is the fourth most searched of 7 competitors and the second most recommended in AI answers.

  1. ModibodiShare of searches 58.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. AWWAShare of searches 28.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. Love LunaShare of searches 5.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. ConfitexShare of searches 2.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. KnixShare of searches 2.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+2 more

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Top period underwear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Confitex was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Confitex is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Modibodi1st
  2. Confitex2nd
  3. Bonds3rd
  4. Love Luna4th
  5. AWWA5th
  6. Knix–
  7. Thinx–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Modibodi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bonds5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Confitex4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AWWA3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Love Luna3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Knix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thinx0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about period underwear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which period underwear brands compete with Confitex?

Confitex against period underwear brands in New Zealand, by month

Share of searches by month for Modibodi, AWWA, Love Luna, Confitex, Knix. The figures are in the table below the chart.

View monthly share of searches table
MonthModibodiAWWALove LunaConfitexKnixThinxBonds
Oct 202535.7%51.9%4.7%3%1.9%1.4%1.4%
Nov 202547.8%40.2%4.2%2.8%1.8%1.8%1.4%
Dec 202544.8%41.5%4.8%3.1%2.5%1.4%2%
Jan 202640.3%46.2%5.5%1.9%4.4%1.3%0.42%
Feb 202629.5%59%4.8%2.5%2%1.6%0.68%
Mar 202624.1%68.5%2.6%1.7%1.3%1.3%0.56%
Apr 202632.9%56.2%3.5%2.3%2.3%2.3%0.51%
May 202644.4%37.9%4.8%2.4%4.8%4.8%1%
Jun 202639.6%33.8%5.2%2.7%4.3%13.4%0.91%
Jul 202647.4%29.2%5.1%3.3%4%9.9%1.1%
Aug 202664.9%21.6%3.8%2.4%2.4%3.5%1.4%
Sep 202658.5%28.6%5.2%2.8%2.8%1.2%0.92%

  1. 1.Modibodi

    58.5%

    Held 1st. 1.9K estimated branded searches, -20.8% vs prior month. Share -6.4 points.

  2. 2.AWWA

    28.6%

    Held 2nd. 930 estimated branded searches, +16.3% vs prior month. Share +7 points.

  3. 3.Love Luna

    5.2%

    Held 3rd. 170 estimated branded searches, +21.4% vs prior month. Share +1.4 points.

  4. 4.Confitex

    2.8%

    Moved from 5th to 4th. 90 estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Knix

    2.8%

    Moved from 6th to 5th. 90 estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Thinx

    1.2%

    Moved from 4th to 6th. 40 estimated branded searches, -69.2% vs prior month. Share -2.3 points.

  7. 7.Bonds

    0.92%

    Held 7th. 30 estimated branded searches, -40% vs prior month. Share -0.4 points.

Compare popularity between Confitex and its closest rivals

Every comparison with Confitex

15 comparisons

How has branded search demand for Confitex changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Confitex in New Zealand fell from 120 to 90.
  • Across the 12 months ending September 2026, Confitex’s share of searches among period underwear brands in New Zealand peaked at 3.3% in July 2026 and was lowest at 1.7% in March 2026.

How did search popularity change for New Zealand period underwear brands in September 2026?

6 changes

  1. In September 2026, AWWA gained share of searches among period underwear brands in New Zealand, from 21.6% to 28.6%.

  2. In September 2026, Love Luna gained share of searches among period underwear brands in New Zealand, from 3.8% to 5.2%.

  3. In September 2026, Modibodi lost share of searches among period underwear brands in New Zealand, from 64.9% to 58.5%.

  4. In September 2026, Thinx lost share of searches among period underwear brands in New Zealand, from 3.5% to 1.2%.

  5. In September 2026, Confitex rose from 5th to 4th among period underwear brands in New Zealand.

  6. In September 2026, Knix rose from 6th to 5th among period underwear brands in New Zealand.

How are Confitex’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Confitex’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • confitex
  • confitex incontinence
  • confitex pads
  • confitex pants

Do you work for Confitex? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Confitex compete?

Confitex is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Period care brands9th of 100.86%Show ranking
Incontinence brands5th of 52.4%Show ranking
Period underwear brands4th of 72.8%Shown above
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