Brandwave

Incontinence brands in New Zealand:Which brands are most popular in search?

In August 2026, TENA was the most searched among incontinence brands in New Zealand, with an estimated 2.2K branded searches and 53.6% estimated Share of Search within this set.

Share of Search, August 2026
  1. TENA53.6%
  2. Poise38.4%
  3. Confitex7.7%
  4. Depend0.24%

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Share of SearchLeaderboard

Compare the incontinence and bladder leak brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among incontinence brands in New Zealand, by month

Share of Search by month for TENA, Poise, Confitex. The figures are in the table below the chart.

View monthly share of search table
MonthTENAPoiseConfitexDepend
Oct 202558.9%32.2%8.6%0.34%
Nov 202556.3%29%14.3%0.35%
Dec 202556.8%31.1%11.7%0.45%
Jan 202652.7%36.3%10.7%0.38%
Feb 202656.3%31.3%11.9%0.37%
Mar 202661.4%31%7.4%0.29%
Apr 202660.4%32.5%6.8%0.3%
May 202662%32.2%5.6%0.29%
Jun 202660.2%32.6%7%0.28%
Jul 202658.3%34.7%6.7%0.27%
Aug 202653.6%38.4%7.7%0.24%
Sep 2026————

This month’s ranking, August 2026

  1. 1.TENA

    53.6%

    held 1st · 2.2K estimated branded searches · +2.3% vs prior month · -4.7 points

  2. 2.Poise

    38.4%

    held 2nd · 1.6K estimated branded searches · +23.3% vs prior month · +3.7 points

  3. 3.Confitex

    7.7%

    held 3rd · 320 estimated branded searches · +28% vs prior month · +1 points

  4. 4.Depend

    0.24%

    held 4th · 10 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among incontinence brands in New Zealand?

In August 2026, TENA was the most searched among incontinence brands in New Zealand, with an estimated 2.2K branded searches and 53.6% estimated Share of Search within this set. Poise is in 2nd place, 15.2 percentage points behind at 38.4% Share of Search.

New Zealand incontinence brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
TENA58.9% → 53.6%62%May 202652.7%Jan 20261st
Poise32.2% → 38.4%38.4%Aug 202629%Nov 20252nd
Confitex8.6% → 7.7%14.3%Nov 20255.6%May 20263rd
Depend0.34% → 0.24%0.45%Dec 20250.24%Aug 20264th

Each finding as a sentence

  • Across the 11 months ending August 2026, TENA’s estimated Share of Search among incontinence brands in New Zealand decreased from 58.9% to 53.6%.
  • Across the 11 months ending August 2026, Poise’s estimated Share of Search among incontinence brands in New Zealand increased from 32.2% to 38.4%.
  • Across the 11 months ending August 2026, Confitex’s estimated Share of Search among incontinence brands in New Zealand decreased from 8.6% to 7.7%.
  • Across the 11 months ending August 2026, TENA’s estimated Share of Search among incontinence brands in New Zealand peaked at 62% in May 2026 and was lowest at 52.7% in January 2026.
  • Across the 11 months ending August 2026, Poise’s estimated Share of Search among incontinence brands in New Zealand peaked at 38.4% in August 2026 and was lowest at 29% in November 2025.
  • Across the 11 months ending August 2026, Confitex’s estimated Share of Search among incontinence brands in New Zealand peaked at 14.3% in November 2025 and was lowest at 5.6% in May 2026.
  • Across the 11 months ending August 2026, Depend held steady: its estimated Share of Search among incontinence brands in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand incontinence brands in August 2026?

  1. In August 2026, Poise gained estimated Share of Search among incontinence brands in New Zealand, from 34.7% to 38.4%.

  2. In August 2026, Confitex gained estimated Share of Search among incontinence brands in New Zealand, from 6.7% to 7.7%.

  3. In August 2026, TENA lost estimated Share of Search among incontinence brands in New Zealand, from 58.3% to 53.6%.

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