Brandwave

How popular isTENA in search?

In August 2026, there were an estimated 2.2K branded searches for TENA in New Zealand which is up 29.1% over the last 11 months. TENA holds 53.6% estimated Share of Search among New Zealand incontinence brands and is ranked 1st of 4 competitors for search popularity.

Share of Search, August 2026
  1. TENA53.6%
  2. Poise38.4%
  3. Confitex7.7%
  4. Depend0.24%
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Which incontinence brands compete with TENA?

TENA against incontinence brands in New Zealand, by month

Share of Search by month for TENA, Poise, Confitex. The figures are in the table below the chart.

View monthly share of search table
MonthTENAPoiseConfitexDepend
Oct 202558.9%32.2%8.6%0.34%
Nov 202556.3%29%14.3%0.35%
Dec 202556.8%31.1%11.7%0.45%
Jan 202652.7%36.3%10.7%0.38%
Feb 202656.3%31.3%11.9%0.37%
Mar 202661.4%31%7.4%0.29%
Apr 202660.4%32.5%6.8%0.3%
May 202662%32.2%5.6%0.29%
Jun 202660.2%32.6%7%0.28%
Jul 202658.3%34.7%6.7%0.27%
Aug 202653.6%38.4%7.7%0.24%
Sep 2026————

  1. 1.TENA

    53.6%

    held 1st · 2.2K estimated branded searches · +2.3% vs prior month · -4.7 points

  2. 2.Poise

    38.4%

    held 2nd · 1.6K estimated branded searches · +23.3% vs prior month · +3.7 points

  3. 3.Confitex

    7.7%

    held 3rd · 320 estimated branded searches · +28% vs prior month · +1 points

  4. 4.Depend

    0.24%

    held 4th · 10 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between TENA and its closest rivals

How has branded search demand for TENA changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for TENA in New Zealand rose from 1.7K to 2.2K.
  • Across the 11 months ending August 2026, TENA’s estimated Share of Search among incontinence brands in New Zealand decreased from 58.9% to 53.6%.
  • Across the 11 months ending August 2026, TENA’s estimated Share of Search among incontinence brands in New Zealand peaked at 62% in May 2026 and was lowest at 52.7% in January 2026.

How did search popularity change for New Zealand incontinence brands in August 2026?

  1. In August 2026, Poise gained estimated Share of Search among incontinence brands in New Zealand, from 34.7% to 38.4%.

  2. In August 2026, Confitex gained estimated Share of Search among incontinence brands in New Zealand, from 6.7% to 7.7%.

  3. In August 2026, TENA lost estimated Share of Search among incontinence brands in New Zealand, from 58.3% to 53.6%.

How is TENA measured?

Brandwave collects information about searches that people make online using TENA’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

15 branded search terms

  • mens tena incontinence pads
  • mens tena underwear
  • pads tena
  • pants tena
  • tena
  • tena adult diapers
  • tena bladder pads
  • tena co nz
  • tena liners
  • tena men
  • tena near me
  • tena nz
  • tena online
  • tena pads for men
  • tena pads women

Do you work for TENA? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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