Poise vs TENA:Which is more popular by branded search in New Zealand?

Name: Poise vs TENA: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, TENA had more branded searches than Poise among incontinence brands in New Zealand. TENA was estimated to have 2.2K branded searches compared to Poise’s 1.6K, and held a 53.6% Share of Search versus Poise’s 38.4%.

Share of Search among incontinence brands in New Zealand in August 2026Which is more popular in search, Poise or TENA?

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Which is more popular in search, Poise or TENA?

Compare the incontinence and bladder leak brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Poise and TENA among incontinence brands in New Zealand, by month

Month	TENA	Poise	Confitex	Depend
Oct 2025	58.9%	32.2%	8.6%	0.34%
Nov 2025	56.3%	29%	14.3%	0.35%
Dec 2025	56.8%	31.1%	11.7%	0.45%
Jan 2026	52.7%	36.3%	10.7%	0.38%
Feb 2026	56.3%	31.3%	11.9%	0.37%
Mar 2026	61.4%	31%	7.4%	0.29%
Apr 2026	60.4%	32.5%	6.8%	0.3%
May 2026	62%	32.2%	5.6%	0.29%
Jun 2026	60.2%	32.6%	7%	0.28%
Jul 2026	58.3%	34.7%	6.7%	0.27%
Aug 2026	53.6%	38.4%	7.7%	0.24%
Sep 2026	—	—	—	—

How has the Poise and TENA comparison changed over the last 12 months?

3 findings

TENA was ahead of Poise in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Poise’s estimated Share of Search among incontinence brands in New Zealand moved from 32.2% to 38.4%, and its estimated monthly branded searches moved from 940 to 1.6K.
Across the 11 months ending August 2026, TENA’s estimated Share of Search among incontinence brands in New Zealand moved from 58.9% to 53.6%, and its estimated monthly branded searches moved from 1.7K to 2.2K.

How did search popularity change for New Zealand incontinence brands in August 2026?

2 changes

In August 2026, Poise gained estimated Share of Search among incontinence brands in New Zealand, from 34.7% to 38.4%.
In August 2026, TENA lost estimated Share of Search among incontinence brands in New Zealand, from 58.3% to 53.6%.

How each brand is measured

Brandwave collects information about searches that people make online using Poise’s and TENA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.