How popular isPoise in search?
In August 2026, there were an estimated 1.6K branded searches for Poise in New Zealand which is up 69.1% over the last 11 months. Poise holds 38.4% estimated Share of Search among New Zealand incontinence brands and is ranked 2nd of 4 competitors for search popularity.
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Which incontinence brands compete with Poise?
Share of Search by month for TENA, Poise, Confitex. The figures are in the table below the chart.
View monthly share of search table
| Month | TENA | Poise | Confitex | Depend |
|---|---|---|---|---|
| Oct 2025 | 58.9% | 32.2% | 8.6% | 0.34% |
| Nov 2025 | 56.3% | 29% | 14.3% | 0.35% |
| Dec 2025 | 56.8% | 31.1% | 11.7% | 0.45% |
| Jan 2026 | 52.7% | 36.3% | 10.7% | 0.38% |
| Feb 2026 | 56.3% | 31.3% | 11.9% | 0.37% |
| Mar 2026 | 61.4% | 31% | 7.4% | 0.29% |
| Apr 2026 | 60.4% | 32.5% | 6.8% | 0.3% |
| May 2026 | 62% | 32.2% | 5.6% | 0.29% |
| Jun 2026 | 60.2% | 32.6% | 7% | 0.28% |
| Jul 2026 | 58.3% | 34.7% | 6.7% | 0.27% |
| Aug 2026 | 53.6% | 38.4% | 7.7% | 0.24% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.6% | 2.2K | +2.3% | -4.7 points | |
| 2, held 2nd | 38.4% | 1.6K | +23.3% | +3.7 points | |
| 3, held 3rd | 7.7% | 320 | +28% | +1 points | |
| 4, held 4th | 0.24% | 10 | 0% | 0 points |
1.
TENA
53.6%
held 1st · 2.2K estimated branded searches · +2.3% vs prior month · -4.7 points
2.Poise
38.4%
held 2nd · 1.6K estimated branded searches · +23.3% vs prior month · +3.7 points
3.
Confitex7.7%
held 3rd · 320 estimated branded searches · +28% vs prior month · +1 points
4.
Depend0.24%
held 4th · 10 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between Poise and its closest rivals
How has branded search demand for Poise changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Poise in New Zealand rose from 940 to 1.6K.
- Across the 11 months ending August 2026, Poise’s estimated Share of Search among incontinence brands in New Zealand increased from 32.2% to 38.4%.
- Across the 11 months ending August 2026, Poise’s estimated Share of Search among incontinence brands in New Zealand peaked at 38.4% in August 2026 and was lowest at 29% in November 2025.
How did search popularity change for New Zealand incontinence brands in August 2026?
3 changes
In August 2026, Poise gained estimated Share of Search among incontinence brands in New Zealand, from 34.7% to 38.4%.
In August 2026, Confitex gained estimated Share of Search among incontinence brands in New Zealand, from 6.7% to 7.7%.
In August 2026, TENA lost estimated Share of Search among incontinence brands in New Zealand, from 58.3% to 53.6%.
How is Poise measured?
Brandwave collects information about searches that people make online using Poise’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- poise extra plus pads
- poise incontinence
- poise liners
- poise overnight pads
- poise pads
- poise pads nz
- poise pants
- poise urinary pads
Do you work for Poise? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Poise your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.