How popular isConfitex in search?
In August 2026, there were an estimated 320 branded searches for Confitex in New Zealand which is up 28% over the last 11 months. Confitex holds 7.7% estimated Share of Search among New Zealand incontinence brands and is ranked 3rd of 4 competitors for search popularity.
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Which incontinence brands compete with Confitex?
Share of Search by month for TENA, Poise, Confitex. The figures are in the table below the chart.
View monthly share of search table
| Month | TENA | Poise | Confitex | Depend |
|---|---|---|---|---|
| Oct 2025 | 58.9% | 32.2% | 8.6% | 0.34% |
| Nov 2025 | 56.3% | 29% | 14.3% | 0.35% |
| Dec 2025 | 56.8% | 31.1% | 11.7% | 0.45% |
| Jan 2026 | 52.7% | 36.3% | 10.7% | 0.38% |
| Feb 2026 | 56.3% | 31.3% | 11.9% | 0.37% |
| Mar 2026 | 61.4% | 31% | 7.4% | 0.29% |
| Apr 2026 | 60.4% | 32.5% | 6.8% | 0.3% |
| May 2026 | 62% | 32.2% | 5.6% | 0.29% |
| Jun 2026 | 60.2% | 32.6% | 7% | 0.28% |
| Jul 2026 | 58.3% | 34.7% | 6.7% | 0.27% |
| Aug 2026 | 53.6% | 38.4% | 7.7% | 0.24% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.6% | 2.2K | +2.3% | -4.7 points | |
| 2, held 2nd | 38.4% | 1.6K | +23.3% | +3.7 points | |
| 3, held 3rd | 7.7% | 320 | +28% | +1 points | |
| 4, held 4th | 0.24% | 10 | 0% | 0 points |
1.
TENA
53.6%
held 1st · 2.2K estimated branded searches · +2.3% vs prior month · -4.7 points
2.Poise
38.4%
held 2nd · 1.6K estimated branded searches · +23.3% vs prior month · +3.7 points
3.
Confitex7.7%
held 3rd · 320 estimated branded searches · +28% vs prior month · +1 points
4.
Depend0.24%
held 4th · 10 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between Confitex and its closest rivals
How has branded search demand for Confitex changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Confitex in New Zealand rose from 250 to 320.
- Across the 11 months ending August 2026, Confitex’s estimated Share of Search among incontinence brands in New Zealand decreased from 8.6% to 7.7%.
- Across the 11 months ending August 2026, Confitex’s estimated Share of Search among incontinence brands in New Zealand peaked at 14.3% in November 2025 and was lowest at 5.6% in May 2026.
How did search popularity change for New Zealand incontinence brands in August 2026?
3 changes
In August 2026, Poise gained estimated Share of Search among incontinence brands in New Zealand, from 34.7% to 38.4%.

In August 2026, Confitex gained estimated Share of Search among incontinence brands in New Zealand, from 6.7% to 7.7%.
In August 2026, TENA lost estimated Share of Search among incontinence brands in New Zealand, from 58.3% to 53.6%.
How is Confitex measured?
Brandwave collects information about searches that people make online using Confitex’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- confitex
- confitex com
- confitex for men
- confitex incontinence
- confitex near me
- confitex new zealand
- confitex nz
- confitex pads
- confitex pants
Do you work for Confitex? To request corrections or removal please contact us via our support page and we will be happy to assist.

Is Confitex your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.