How popular isDepend in search?
In August 2026, there were an estimated 10 branded searches for Depend in New Zealand which held steady over the last 11 months. Depend holds 0.24% estimated Share of Search among New Zealand incontinence brands and is ranked 4th of 4 competitors for search popularity.
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Which incontinence brands compete with Depend?
Share of Search by month for TENA, Poise, Confitex, Depend. The figures are in the table below the chart.
View monthly share of search table
| Month | TENA | Poise | Confitex | Depend |
|---|---|---|---|---|
| Oct 2025 | 58.9% | 32.2% | 8.6% | 0.34% |
| Nov 2025 | 56.3% | 29% | 14.3% | 0.35% |
| Dec 2025 | 56.8% | 31.1% | 11.7% | 0.45% |
| Jan 2026 | 52.7% | 36.3% | 10.7% | 0.38% |
| Feb 2026 | 56.3% | 31.3% | 11.9% | 0.37% |
| Mar 2026 | 61.4% | 31% | 7.4% | 0.29% |
| Apr 2026 | 60.4% | 32.5% | 6.8% | 0.3% |
| May 2026 | 62% | 32.2% | 5.6% | 0.29% |
| Jun 2026 | 60.2% | 32.6% | 7% | 0.28% |
| Jul 2026 | 58.3% | 34.7% | 6.7% | 0.27% |
| Aug 2026 | 53.6% | 38.4% | 7.7% | 0.24% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.6% | 2.2K | +2.3% | -4.7 points | |
| 2, held 2nd | 38.4% | 1.6K | +23.3% | +3.7 points | |
| 3, held 3rd | 7.7% | 320 | +28% | +1 points | |
| 4, held 4th | 0.24% | 10 | 0% | 0 points |
1.
TENA
53.6%
held 1st · 2.2K estimated branded searches · +2.3% vs prior month · -4.7 points
2.Poise
38.4%
held 2nd · 1.6K estimated branded searches · +23.3% vs prior month · +3.7 points
3.
Confitex7.7%
held 3rd · 320 estimated branded searches · +28% vs prior month · +1 points
4.
Depend0.24%
held 4th · 10 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between Depend and its closest rivals
How has branded search demand for Depend changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Depend in New Zealand held steady at 10.
- Across the 11 months ending August 2026, Depend’s estimated Share of Search among incontinence brands in New Zealand held steady, from 0.34% to 0.24%.
How did search popularity change for New Zealand incontinence brands in August 2026?
3 changes
In August 2026, Poise gained estimated Share of Search among incontinence brands in New Zealand, from 34.7% to 38.4%.
In August 2026, Confitex gained estimated Share of Search among incontinence brands in New Zealand, from 6.7% to 7.7%.
In August 2026, TENA lost estimated Share of Search among incontinence brands in New Zealand, from 58.3% to 53.6%.
How is Depend measured?
Brandwave collects information about searches that people make online using Depend’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- depend pads
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Is Depend your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.