Depend vs TENA:Which is more popular by branded search in New Zealand?
In August 2026, TENA had more branded searches than Depend among incontinence brands in New Zealand. TENA was estimated to have 2.2K branded searches compared to Depend’s 10, and held a 53.6% Share of Search versus Depend’s 0.24%.
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Which is more popular in search, Depend or TENA?
Compare the incontinence and bladder leak brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for TENA, Depend. The figures are in the table below the chart.
View monthly share of search table
| Month | TENA | Poise | Confitex | Depend |
|---|---|---|---|---|
| Oct 2025 | 58.9% | 32.2% | 8.6% | 0.34% |
| Nov 2025 | 56.3% | 29% | 14.3% | 0.35% |
| Dec 2025 | 56.8% | 31.1% | 11.7% | 0.45% |
| Jan 2026 | 52.7% | 36.3% | 10.7% | 0.38% |
| Feb 2026 | 56.3% | 31.3% | 11.9% | 0.37% |
| Mar 2026 | 61.4% | 31% | 7.4% | 0.29% |
| Apr 2026 | 60.4% | 32.5% | 6.8% | 0.3% |
| May 2026 | 62% | 32.2% | 5.6% | 0.29% |
| Jun 2026 | 60.2% | 32.6% | 7% | 0.28% |
| Jul 2026 | 58.3% | 34.7% | 6.7% | 0.27% |
| Aug 2026 | 53.6% | 38.4% | 7.7% | 0.24% |
| Sep 2026 | — | — | — | — |
How has the Depend and TENA comparison changed over the last 12 months?
3 findings
- TENA was ahead of Depend in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Depend’s estimated Share of Search among incontinence brands in New Zealand moved from 0.34% to 0.24%, and its estimated monthly branded searches held steady at 10.
- Across the 11 months ending August 2026, TENA’s estimated Share of Search among incontinence brands in New Zealand moved from 58.9% to 53.6%, and its estimated monthly branded searches moved from 1.7K to 2.2K.
How did search popularity change for New Zealand incontinence brands in August 2026?
1 change
In August 2026, TENA lost estimated Share of Search among incontinence brands in New Zealand, from 58.3% to 53.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Depend’s and TENA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.