Brandwave

Period care brands in New Zealand:Which brands are most popular in search?

In August 2026, Modibodi was the most searched among period care brands in New Zealand, with an estimated 4.6K branded searches and 40.7% estimated Share of Search within this set.

Share of Search, August 2026
  1. Modibodi40.7%
  2. Libra26.8%
  3. U by Kotex25.9%
  4. TOM Organic4.3%
  5. Thinx2.4%

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Share of SearchLeaderboard

Compare the pad, tampon and period underwear brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among period care brands in New Zealand, by month

Share of Search by month for Modibodi, Libra, U by Kotex, TOM Organic, Thinx. The figures are in the table below the chart.

View monthly share of search table
MonthModibodiLibraU by KotexTOM OrganicThinx
Oct 202541.5%30.9%23.2%3.3%1.1%
Nov 202555.8%21.9%18.5%2.5%1.3%
Dec 202545.7%27.4%23.2%2.4%1.2%
Jan 202639.1%26.3%30.9%2.2%1.5%
Feb 202635.6%25.8%30%2.4%6.2%
Mar 202633.7%31.9%24.4%2.7%7.2%
Apr 202635.6%30.6%25.5%2.9%5.4%
May 202637.3%28.7%23.9%3%7.1%
Jun 202634%28.2%24.2%3.1%10.6%
Jul 202629.2%31.5%26.5%4.2%8.7%
Aug 202640.7%26.8%25.9%4.3%2.4%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Modibodi

    40.7%

    moved from 2nd to 1st · 4.6K estimated branded searches · +55.6% vs prior month · +11.5 points

  2. 2.Libra

    26.8%

    moved from 1st to 2nd · 3K estimated branded searches · -4.7% vs prior month · -4.6 points

  3. 3.U by Kotex

    25.9%

    held 3rd · 2.9K estimated branded searches · +9% vs prior month · -0.6 points

  4. 4.TOM Organic

    4.3%

    moved from 5th to 4th · 480 estimated branded searches · +14.3% vs prior month · +0.1 points

  5. 5.Thinx

    2.4%

    moved from 4th to 5th · 270 estimated branded searches · -69.3% vs prior month · -6.3 points

Compare search popularity between leading brands

Which brand is most popular in search among period care brands in New Zealand?

In August 2026, Modibodi was the most searched among period care brands in New Zealand, with an estimated 4.6K branded searches and 40.7% estimated Share of Search within this set. Libra is in 2nd place, 13.8 percentage points behind at 26.8% Share of Search.

New Zealand period care brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Modibodi41.5% → 40.7%55.8%Nov 202529.2%Jul 20261st
Libra30.9% → 26.8%31.9%Mar 202621.9%Nov 20252nd
U by Kotex23.2% → 25.9%30.9%Jan 202618.5%Nov 20253rd
TOM Organic3.3% → 4.3%4.3%Aug 20262.2%Jan 20264th
Thinx1.1% → 2.4%10.6%Jun 20261.1%Oct 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Modibodi’s estimated Share of Search among period care brands in New Zealand decreased from 41.5% to 40.7%.
  • Across the 11 months ending August 2026, Libra’s estimated Share of Search among period care brands in New Zealand decreased from 30.9% to 26.8%.
  • Across the 11 months ending August 2026, U by Kotex’s estimated Share of Search among period care brands in New Zealand increased from 23.2% to 25.9%.
  • Across the 11 months ending August 2026, TOM Organic’s estimated Share of Search among period care brands in New Zealand increased from 3.3% to 4.3%.
  • Across the 11 months ending August 2026, Thinx’s estimated Share of Search among period care brands in New Zealand increased from 1.1% to 2.4%.
  • Across the 11 months ending August 2026, Modibodi’s estimated Share of Search among period care brands in New Zealand peaked at 55.8% in November 2025 and was lowest at 29.2% in July 2026.
  • Across the 11 months ending August 2026, Libra’s estimated Share of Search among period care brands in New Zealand peaked at 31.9% in March 2026 and was lowest at 21.9% in November 2025.
  • Across the 11 months ending August 2026, U by Kotex’s estimated Share of Search among period care brands in New Zealand peaked at 30.9% in January 2026 and was lowest at 18.5% in November 2025.
  • Across the 11 months ending August 2026, TOM Organic’s estimated Share of Search among period care brands in New Zealand peaked at 4.3% in August 2026 and was lowest at 2.2% in January 2026.
  • Across the 11 months ending August 2026, Thinx’s estimated Share of Search among period care brands in New Zealand peaked at 10.6% in June 2026 and was lowest at 1.1% in October 2025.

How did search popularity change for New Zealand period care brands in August 2026?

  1. In August 2026, Modibodi overtook Libra to take the highest estimated Share of Search among period care brands in New Zealand, at 40.7%.

  2. In August 2026, Thinx lost estimated Share of Search among period care brands in New Zealand, from 8.7% to 2.4%.

  3. In August 2026, Libra lost estimated Share of Search among period care brands in New Zealand, from 31.5% to 26.8%.

  4. In August 2026, U by Kotex lost estimated Share of Search among period care brands in New Zealand, from 26.5% to 25.9%.

  5. TOM Organic’s estimated Share of Search among period care brands in New Zealand has gained ground for 3 months in a row, from 3% to 4.3% in August 2026.

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