Brandwave

How popular isU by Kotex?

In September 2026, people searched for U by Kotex by name about 2,580 times in New Zealand, a 73.2% increase from the previous year. These searches made up 24.5% of all New Zealand period care brand searches, placing U by Kotex second out of ten brands. When we asked both ChatGPT and Google AI Overviews about period care brands, U by Kotex appeared in three of the five answers and was the fifth most recommended of the ten.

Search and AI answers in September 2026

U by Kotex is the second most searched of 10 competitors and the fifth most recommended in AI answers.

  1. LibraShare of searches 28.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. U by KotexShare of searches 24.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. ModibodiShare of searches 19.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. AWWAShare of searches 8.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. TOM OrganicShare of searches 5.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

+5 more

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Top period care brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, U by Kotex was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. U by Kotex is the fifth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Modibodi1st
  2. Libra2nd
  3. Confitex3rd
  4. AWWA4th
  5. U by Kotex5th
  6. TOM Organic6th
  7. Hello Period7th
  8. Always8th
  9. Stayfree–
  10. Thinx–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Libra4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Modibodi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • U by Kotex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Confitex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AWWA2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TOM Organic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hello Period2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Always1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stayfree0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thinx0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about period care brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which period care brands compete with U by Kotex?

U by Kotex against period care brands in New Zealand, by month

Share of searches by month for Libra, U by Kotex, Modibodi, AWWA, TOM Organic, Stayfree, Hello Period. The figures are in the table below the chart.

View monthly share of searches table
MonthLibraU by KotexModibodiAWWATOM OrganicStayfreeHello PeriodAlwaysConfitexThinx
Oct 202524.7%16.9%15.9%21.5%3.4%4.4%4.4%6.7%1.3%0.8%
Nov 202519.2%15.5%26.4%20.8%3.2%4%6.1%2.2%1.4%1.1%
Dec 202524.6%18.9%21.9%18.7%3.3%4%4.9%1.4%1.4%0.88%
Jan 202625%19.5%20%20.6%3.2%3.7%4.5%1.3%0.85%1.3%
Feb 202620.1%18.3%15%27%2.9%4%5%1.8%1.1%4.8%
Mar 202621.7%14.9%12.2%32.1%3%3.4%5.1%1.8%0.78%4.9%
Apr 202623.8%18.1%15.3%22.5%3.7%4%4.9%2.6%0.91%4.3%
May 202625.2%20%20.7%11.4%4.4%4%4.9%2.2%0.72%6.5%
Jun 202624.7%19.6%18.7%10.3%4%3.6%6.7%1.9%0.83%9.5%
Jul 202628.6%22.8%15.1%7.5%5.2%4.5%5.5%2%0.84%8%
Aug 202625.7%23.9%23.7%7.1%5.6%4.3%5.2%1.2%0.8%2.4%
Sep 202628.4%24.5%19.8%8.8%5.8%5.6%4.6%1%0.86%0.57%

  1. 1.Libra

    28.4%

    Held 1st. 3K estimated branded searches, +3.5% vs prior month. Share +2.7 points.

  2. 2.U by Kotex

    24.5%

    Held 2nd. 2.6K estimated branded searches, -4.1% vs prior month. Share +0.6 points.

  3. 3.Modibodi

    19.8%

    Held 3rd. 2.1K estimated branded searches, -21.8% vs prior month. Share -3.9 points.

  4. 4.AWWA

    8.8%

    Held 4th. 930 estimated branded searches, +16.3% vs prior month. Share +1.7 points.

  5. 5.TOM Organic

    5.8%

    Held 5th. 610 estimated branded searches, -3.2% vs prior month. Share +0.2 points.

  6. 6.Stayfree

    5.6%

    Moved from 7th to 6th. 590 estimated branded searches, +22.9% vs prior month. Share +1.3 points.

  7. 7.Hello Period

    4.6%

    Moved from 6th to 7th. 480 estimated branded searches, -18.6% vs prior month. Share -0.7 points.

  8. 8.Always

    1%

    Moved from 9th to 8th. 110 estimated branded searches, -21.4% vs prior month. Share -0.2 points.

  9. 9.Confitex

    0.86%

    Moved from 10th to 9th. 90 estimated branded searches, 0% vs prior month. Share +0.1 points.

  10. 10.Thinx

    0.57%

    Moved from 8th to 10th. 60 estimated branded searches, -77.8% vs prior month. Share -1.8 points.

Compare popularity between U by Kotex and its closest rivals

Every comparison with U by Kotex

9 comparisons

How has branded search demand for U by Kotex changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for U by Kotex in New Zealand rose from 1.5K to 2.6K.
  • Across the 12 months ending September 2026, U by Kotex’s share of searches among period care brands in New Zealand increased from 16.9% to 24.5%.
  • Across the 12 months ending September 2026, U by Kotex’s share of searches among period care brands in New Zealand peaked at 24.5% in September 2026 and was lowest at 14.9% in March 2026.
  • Across the 12 months ending September 2026, U by Kotex rose from 3rd to 2nd among period care brands in New Zealand.

How did search popularity change for New Zealand period care brands in September 2026?

6 changes

  1. In September 2026, Stayfree overtook Hello Period to rank 6th among period care brands in New Zealand, with 5.6% of the searches.

  2. In September 2026, Libra gained share of searches among period care brands in New Zealand, from 25.7% to 28.4%.

  3. In September 2026, AWWA gained share of searches among period care brands in New Zealand, from 7.1% to 8.8%.

  4. In September 2026, U by Kotex gained share of searches among period care brands in New Zealand, from 23.9% to 24.5%.

  5. In September 2026, Modibodi lost share of searches among period care brands in New Zealand, from 23.7% to 19.8%.

  6. In September 2026, Thinx lost share of searches among period care brands in New Zealand, from 2.4% to 0.57%.

How are U by Kotex’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using U by Kotex’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • by kotex
  • kotex
  • kotex pads
  • kotex pads u
  • pad kotex overnight
  • tampon kotex u

How the Brand Demand Index is measured

Who owns U by Kotex?

U by Kotex is owned by Kimberly-Clark. Brandwave also tracks Thinx, Huggies Wipes and Kleenex, owned by the same company, in New Zealand.

Do you work for U by Kotex? To request corrections or removal please contact us via our support page and we will be happy to assist.

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