How popular isKleenex in search?
In August 2026, there were an estimated 990 branded searches for Kleenex in New Zealand which is up 10% over the last 11 months. Kleenex holds 36.9% estimated Share of Search among New Zealand toilet paper and tissue brands and is ranked 2nd of 4 competitors for search popularity.
Sorbent43.3%Kleenex36.9%
Purex11.9%
Who Gives A Crap7.8%
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Which toilet paper and tissue brands compete with Kleenex?
Share of Search by month for Sorbent, Kleenex, Purex, Who Gives A Crap. The figures are in the table below the chart.
View monthly share of search table
| Month | Sorbent | Kleenex | Purex | Who Gives A Crap |
|---|---|---|---|---|
| Oct 2025 | 31% | 39.3% | 17% | 12.7% |
| Nov 2025 | 35.6% | 34% | 16.8% | 13.6% |
| Dec 2025 | 38.5% | 30.2% | 17.6% | 13.7% |
| Jan 2026 | 34.2% | 30.6% | 19.9% | 15.3% |
| Feb 2026 | 41% | 29% | 16% | 14% |
| Mar 2026 | 38.3% | 33% | 18.4% | 10.3% |
| Apr 2026 | 33.2% | 36.9% | 16.2% | 13.7% |
| May 2026 | 35.7% | 37% | 14.1% | 13.2% |
| Jun 2026 | 38% | 39.2% | 11% | 11.8% |
| Jul 2026 | 42.1% | 37.1% | 12.4% | 8.5% |
| Aug 2026 | 43.3% | 36.9% | 11.9% | 7.8% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.3% | 1.2K | +6.4% | +1.2 points | |
| 2, held 2nd | 36.9% | 990 | +3.1% | -0.1 points | |
| 3, held 3rd | 11.9% | 320 | 0% | -0.4 points | |
| 4, held 4th | 7.8% | 210 | -4.5% | -0.7 points |
1.
Sorbent43.3%
held 1st · 1.2K estimated branded searches · +6.4% vs prior month · +1.2 points
2.
36.9%
held 2nd · 990 estimated branded searches · +3.1% vs prior month · -0.1 points
3.
Purex11.9%
held 3rd · 320 estimated branded searches · 0% vs prior month · -0.4 points
7.8%
held 4th · 210 estimated branded searches · -4.5% vs prior month · -0.7 points
Compare search popularity between Kleenex and its closest rivals
How has branded search demand for Kleenex changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Kleenex in New Zealand rose from 900 to 990.
- Across the 11 months ending August 2026, Kleenex’s estimated Share of Search among toilet paper and tissue brands in New Zealand decreased from 39.3% to 36.9%.
- Across the 11 months ending August 2026, Kleenex’s estimated Share of Search among toilet paper and tissue brands in New Zealand peaked at 39.3% in October 2025 and was lowest at 29% in February 2026.
- Across the 11 months ending August 2026, Kleenex fell from 1st to 2nd among toilet paper and tissue brands in New Zealand.
How did search popularity change for New Zealand toilet paper and tissue brands in August 2026?
4 changes
In August 2026, Sorbent gained estimated Share of Search among toilet paper and tissue brands in New Zealand, from 42.1% to 43.3%.
In August 2026, Who Gives A Crap lost estimated Share of Search among toilet paper and tissue brands in New Zealand, from 8.5% to 7.8%.
Estimated monthly branded searches for Kleenex in New Zealand rose 10% over 11 measured months, from 900 to 990 in August 2026.
Estimated monthly branded searches for Purex in New Zealand fell 17.9% over 11 measured months, from 390 to 320 in August 2026.
How is Kleenex measured?
Brandwave collects information about searches that people make online using Kleenex’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- kleenex
- kleenex near me
- kleenex new zealand
- kleenex nz
- kleenex tissue box
- kleenex tissues
- kleenex toilet paper
Who owns Kleenex?
Kleenex is owned by 
Kimberly-Clark. Brandwave also tracks 
Thinx, 
Huggies Wipes and 
U by Kotex, owned by the same company, in New Zealand.
Do you work for Kleenex? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Kleenex your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.