Kleenex vs Who Gives A Crap:Which is more popular by branded search in New Zealand?
In August 2026, Kleenex had more branded searches than Who Gives A Crap among toilet paper and tissue brands in New Zealand. Kleenex was estimated to have 990 branded searches compared to Who Gives A Crap’s 210, and held a 36.9% Share of Search versus Who Gives A Crap’s 7.8%.
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Which is more popular in search, Kleenex or Who Gives A Crap?
Compare the toilet paper and tissue brands New Zealand households buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kleenex, Who Gives A Crap. The figures are in the table below the chart.
View monthly share of search table
| Month | Sorbent | Kleenex | Purex | Who Gives A Crap |
|---|---|---|---|---|
| Oct 2025 | 31% | 39.3% | 17% | 12.7% |
| Nov 2025 | 35.6% | 34% | 16.8% | 13.6% |
| Dec 2025 | 38.5% | 30.2% | 17.6% | 13.7% |
| Jan 2026 | 34.2% | 30.6% | 19.9% | 15.3% |
| Feb 2026 | 41% | 29% | 16% | 14% |
| Mar 2026 | 38.3% | 33% | 18.4% | 10.3% |
| Apr 2026 | 33.2% | 36.9% | 16.2% | 13.7% |
| May 2026 | 35.7% | 37% | 14.1% | 13.2% |
| Jun 2026 | 38% | 39.2% | 11% | 11.8% |
| Jul 2026 | 42.1% | 37.1% | 12.4% | 8.5% |
| Aug 2026 | 43.3% | 36.9% | 11.9% | 7.8% |
| Sep 2026 | — | — | — | — |
How has the Kleenex and Who Gives A Crap comparison changed over the last 12 months?
3 findings
- Kleenex was ahead of Who Gives A Crap in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kleenex’s estimated Share of Search among toilet paper and tissue brands in New Zealand moved from 39.3% to 36.9%, and its estimated monthly branded searches moved from 900 to 990.
- Across the 11 months ending August 2026, Who Gives A Crap’s estimated Share of Search among toilet paper and tissue brands in New Zealand moved from 12.7% to 7.8%, and its estimated monthly branded searches moved from 290 to 210.
How did search popularity change for New Zealand toilet paper and tissue brands in August 2026?
2 changes
In August 2026, Who Gives A Crap lost estimated Share of Search among toilet paper and tissue brands in New Zealand, from 8.5% to 7.8%.
Estimated monthly branded searches for Kleenex in New Zealand rose 10% over 11 measured months, from 900 to 990 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Kleenex’s and Who Gives A Crap’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kleenex
7 branded search terms
- kleenex
- kleenex near me
- kleenex new zealand
- kleenex nz
- kleenex tissue box
- kleenex tissues
- kleenex toilet paper
Who Gives A Crap
8 branded search terms
- au whogivesacrap org
- who gives a crap new zealand
- who gives a crap nz
- who gives a crap tissues
- who gives a crap toilet roll
- whogivesacrap
- whogivesacrap nz
- whogivesacrap tissues
Put your own brand in this comparison
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