Kleenex vs Sorbent:Which is more popular by branded search in New Zealand?
In August 2026, Sorbent had more branded searches than Kleenex among toilet paper and tissue brands in New Zealand. Sorbent was estimated to have 1.2K branded searches compared to Kleenex’s 990, and held a 43.3% Share of Search versus Kleenex’s 36.9%.
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Which is more popular in search, Kleenex or Sorbent?
Compare the toilet paper and tissue brands New Zealand households buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sorbent, Kleenex. The figures are in the table below the chart.
View monthly share of search table
| Month | Sorbent | Kleenex | Purex | Who Gives A Crap |
|---|---|---|---|---|
| Oct 2025 | 31% | 39.3% | 17% | 12.7% |
| Nov 2025 | 35.6% | 34% | 16.8% | 13.6% |
| Dec 2025 | 38.5% | 30.2% | 17.6% | 13.7% |
| Jan 2026 | 34.2% | 30.6% | 19.9% | 15.3% |
| Feb 2026 | 41% | 29% | 16% | 14% |
| Mar 2026 | 38.3% | 33% | 18.4% | 10.3% |
| Apr 2026 | 33.2% | 36.9% | 16.2% | 13.7% |
| May 2026 | 35.7% | 37% | 14.1% | 13.2% |
| Jun 2026 | 38% | 39.2% | 11% | 11.8% |
| Jul 2026 | 42.1% | 37.1% | 12.4% | 8.5% |
| Aug 2026 | 43.3% | 36.9% | 11.9% | 7.8% |
| Sep 2026 | — | — | — | — |
How has the Kleenex and Sorbent comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Sorbent took it in November 2025, Kleenex took it in April 2026, Sorbent took it in July 2026.
- Across the 11 months ending August 2026, Kleenex’s estimated Share of Search among toilet paper and tissue brands in New Zealand moved from 39.3% to 36.9%, and its estimated monthly branded searches moved from 900 to 990.
- Across the 11 months ending August 2026, Sorbent’s estimated Share of Search among toilet paper and tissue brands in New Zealand moved from 31% to 43.3%, and its estimated monthly branded searches moved from 710 to 1.2K.
How did search popularity change for New Zealand toilet paper and tissue brands in August 2026?
2 changes
In August 2026, Sorbent gained estimated Share of Search among toilet paper and tissue brands in New Zealand, from 42.1% to 43.3%.
Estimated monthly branded searches for Kleenex in New Zealand rose 10% over 11 measured months, from 900 to 990 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Kleenex’s and Sorbent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kleenex
7 branded search terms
- kleenex
- kleenex near me
- kleenex new zealand
- kleenex nz
- kleenex tissue box
- kleenex tissues
- kleenex toilet paper
Sorbent
6 branded search terms
- sorbent hypoallergenic toilet paper
- sorbent tissues
- sorbent toilet paper
- sorbent toilet paper pak n save
- sorbent toilet rolls
- toilet paper sorbent
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.