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Toilet paper and tissue brands in New Zealand:Which brands are most popular in search?

In August 2026, Sorbent was the most searched among toilet paper and tissue brands in New Zealand, with an estimated 1.2K branded searches and 43.3% estimated Share of Search within this set.

Share of Search, August 2026
  1. Sorbent43.3%
  2. Kleenex36.9%
  3. Purex11.9%
  4. Who Gives A Crap7.8%

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Share of SearchLeaderboard

Compare the toilet paper and tissue brands New Zealand households buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among toilet paper and tissue brands in New Zealand, by month

Share of Search by month for Sorbent, Kleenex, Purex, Who Gives A Crap. The figures are in the table below the chart.

View monthly share of search table
MonthSorbentKleenexPurexWho Gives A Crap
Oct 202531%39.3%17%12.7%
Nov 202535.6%34%16.8%13.6%
Dec 202538.5%30.2%17.6%13.7%
Jan 202634.2%30.6%19.9%15.3%
Feb 202641%29%16%14%
Mar 202638.3%33%18.4%10.3%
Apr 202633.2%36.9%16.2%13.7%
May 202635.7%37%14.1%13.2%
Jun 202638%39.2%11%11.8%
Jul 202642.1%37.1%12.4%8.5%
Aug 202643.3%36.9%11.9%7.8%
Sep 2026————

This month’s ranking, August 2026

  1. 1.Sorbent

    43.3%

    held 1st · 1.2K estimated branded searches · +6.4% vs prior month · +1.2 points

  2. 2.Kleenex

    36.9%

    held 2nd · 990 estimated branded searches · +3.1% vs prior month · -0.1 points

  3. 3.Purex

    11.9%

    held 3rd · 320 estimated branded searches · 0% vs prior month · -0.4 points

  4. 4.Who Gives A Crap

    7.8%

    held 4th · 210 estimated branded searches · -4.5% vs prior month · -0.7 points

Compare search popularity between leading brands

Which brand is most popular in search among toilet paper and tissue brands in New Zealand?

In August 2026, Sorbent was the most searched among toilet paper and tissue brands in New Zealand, with an estimated 1.2K branded searches and 43.3% estimated Share of Search within this set. Kleenex is in 2nd place, 6.3 percentage points behind at 36.9% Share of Search.

New Zealand toilet paper and tissue brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Sorbent31% → 43.3%43.3%Aug 202631%Oct 20252nd → 1st
Kleenex39.3% → 36.9%39.3%Oct 202529%Feb 20261st → 2nd
Purex17% → 11.9%19.9%Jan 202611%Jun 20263rd
Who Gives A Crap12.7% → 7.8%15.3%Jan 20267.8%Aug 20264th

Each finding as a sentence

  • Across the 11 months ending August 2026, Sorbent’s estimated Share of Search among toilet paper and tissue brands in New Zealand increased from 31% to 43.3%.
  • Across the 11 months ending August 2026, Kleenex’s estimated Share of Search among toilet paper and tissue brands in New Zealand decreased from 39.3% to 36.9%.
  • Across the 11 months ending August 2026, Purex’s estimated Share of Search among toilet paper and tissue brands in New Zealand decreased from 17% to 11.9%.
  • Across the 11 months ending August 2026, Who Gives A Crap’s estimated Share of Search among toilet paper and tissue brands in New Zealand decreased from 12.7% to 7.8%.
  • Across the 11 months ending August 2026, Kleenex’s estimated Share of Search among toilet paper and tissue brands in New Zealand peaked at 39.3% in October 2025 and was lowest at 29% in February 2026.
  • Across the 11 months ending August 2026, Purex’s estimated Share of Search among toilet paper and tissue brands in New Zealand peaked at 19.9% in January 2026 and was lowest at 11% in June 2026.
  • Across the 11 months ending August 2026, Who Gives A Crap’s estimated Share of Search among toilet paper and tissue brands in New Zealand peaked at 15.3% in January 2026 and was lowest at 7.8% in August 2026.
  • Across the 11 months ending August 2026, Sorbent rose from 2nd to 1st among toilet paper and tissue brands in New Zealand.
  • Across the 11 months ending August 2026, Kleenex fell from 1st to 2nd among toilet paper and tissue brands in New Zealand.

How did search popularity change for New Zealand toilet paper and tissue brands in August 2026?

  1. In August 2026, Sorbent gained estimated Share of Search among toilet paper and tissue brands in New Zealand, from 42.1% to 43.3%.

  2. In August 2026, Who Gives A Crap lost estimated Share of Search among toilet paper and tissue brands in New Zealand, from 8.5% to 7.8%.

  3. Estimated monthly branded searches for Kleenex in New Zealand rose 10% over 11 measured months, from 900 to 990 in August 2026.

  4. Estimated monthly branded searches for Purex in New Zealand fell 17.9% over 11 measured months, from 390 to 320 in August 2026.

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