Quilton vs Who Gives A Crap:Which is more popular in New Zealand?
In October 2026, Quilton had more branded searches than Who Gives A Crap among toilet paper and tissue brands in New Zealand. Quilton had about 130 branded searches, while Who Gives A Crap had 70. Quilton made up 4.8% of all toilet paper and tissue brand searches we track, and Who Gives A Crap accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about toilet paper and tissue brands, Quilton appeared in all four answers and Who Gives A Crap in none.
Who do people search for more?
Quilton, about 86% more searches than Who Gives A Crap
Who does AI mention more?
Quilton, mentioned in every answer we collected
Who does AI recommend more?
Quilton, the only one of the two named
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Top toilet paper and tissue brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Quilton appeared in all four answers. Who Gives A Crap did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Sorbent4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Quilton4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Paseo4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Kleenex3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Purex3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Who Gives A Crap0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about toilet paper and tissue brands
4 answers
Asked ChatGPT
“Which toilet paper or tissue brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best toilet paper and tissue brands in New Zealand?”
Asked ChatGPT
“What's the best toilet paper or tissue brand in New Zealand for family bathroom supplies?”
Searched Google, AI Overview
“toilet paper brands nz”
Searched Google, AI Overview
“best toilet paper”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Quilton or Who Gives A Crap more popular in search?
This chart shows how often people search Google for Quilton and Who Gives A Crap by name. Each line represents a brand's share of searches for all six toilet paper and tissue brands we track, month by month, from searches in New Zealand.
Share of searches by month for Quilton, Who Gives A Crap. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sorbent | Kleenex | Purex | Quilton | Who Gives A Crap | Paseo |
|---|---|---|---|---|---|---|
| Nov 2025 | 31.5% | 31.5% | 23.4% | 3.6% | 8.6% | 1.5% |
| Dec 2025 | 33% | 28.2% | 24.5% | 5.9% | 7.4% | 1.1% |
| Jan 2026 | 29.4% | 28.9% | 26% | 5.9% | 8.3% | 1.5% |
| Feb 2026 | 35.9% | 26.8% | 22% | 5.7% | 8.1% | 1.4% |
| Mar 2026 | 33.7% | 31.4% | 24.6% | 5.3% | 4.2% | 0.76% |
| Apr 2026 | 30.8% | 36.7% | 22.4% | 4.6% | 4.6% | 0.84% |
| May 2026 | 33% | 36.6% | 19.2% | 4.5% | 4.9% | 1.8% |
| Jun 2026 | 35% | 39.3% | 15.8% | 4.3% | 3.8% | 1.7% |
| Jul 2026 | 36.3% | 34.8% | 16.8% | 6.6% | 3.3% | 2.2% |
| Aug 2026 | 37.9% | 34.6% | 17.5% | 5% | 3.2% | 1.8% |
| Sep 2026 | 36.9% | 26.1% | 29% | 3.8% | 2.2% | 1.9% |
| Oct 2026 | 35.8% | 29.9% | 25.5% | 4.8% | 2.6% | 1.5% |
How has branded search for Quilton and Who Gives A Crap changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending October 2026: Quilton took it in March 2026, Who Gives A Crap took it in May 2026, Quilton took it in June 2026.
- Across the 12 months ending October 2026, Quilton’s share of searches among toilet paper and tissue brands in New Zealand moved from 3.6% to 4.8%, and its estimated monthly branded searches moved from 70 to 130.
- Across the 12 months ending October 2026, Who Gives A Crap’s share of searches among toilet paper and tissue brands in New Zealand moved from 8.6% to 2.6%, and its estimated monthly branded searches moved from 170 to 70.
How did search popularity change for New Zealand toilet paper and tissue brands in October 2026?
2 changes
In October 2026, Quilton gained share of searches among toilet paper and tissue brands in New Zealand, from 3.8% to 4.8%.
Estimated monthly branded searches for Who Gives A Crap in New Zealand fell 58.8% over 12 measured months, from 170 to 70 in October 2026.
How are Quilton’s and Who Gives A Crap’s branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Quilton’s and Who Gives A Crap’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Quilton
5 branded search terms
- quilton double length
- quilton shea butter
- quilton tissues
- quilton toilet paper
- quilton toilet tissue
Who Gives A Crap
1 branded search term
- whogivesacrap
Other head-to-heads among toilet paper and tissue brands
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