How popular isWho Gives A Crap in search?
In August 2026, there were an estimated 210 branded searches for Who Gives A Crap in New Zealand which is down 27.6% over the last 11 months. Who Gives A Crap holds 7.8% estimated Share of Search among New Zealand toilet paper and tissue brands and is ranked 4th of 4 competitors for search popularity.
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Which toilet paper and tissue brands compete with Who Gives A Crap?
Share of Search by month for Sorbent, Kleenex, Purex, Who Gives A Crap. The figures are in the table below the chart.
View monthly share of search table
| Month | Sorbent | Kleenex | Purex | Who Gives A Crap |
|---|---|---|---|---|
| Oct 2025 | 31% | 39.3% | 17% | 12.7% |
| Nov 2025 | 35.6% | 34% | 16.8% | 13.6% |
| Dec 2025 | 38.5% | 30.2% | 17.6% | 13.7% |
| Jan 2026 | 34.2% | 30.6% | 19.9% | 15.3% |
| Feb 2026 | 41% | 29% | 16% | 14% |
| Mar 2026 | 38.3% | 33% | 18.4% | 10.3% |
| Apr 2026 | 33.2% | 36.9% | 16.2% | 13.7% |
| May 2026 | 35.7% | 37% | 14.1% | 13.2% |
| Jun 2026 | 38% | 39.2% | 11% | 11.8% |
| Jul 2026 | 42.1% | 37.1% | 12.4% | 8.5% |
| Aug 2026 | 43.3% | 36.9% | 11.9% | 7.8% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.3% | 1.2K | +6.4% | +1.2 points | |
| 2, held 2nd | 36.9% | 990 | +3.1% | -0.1 points | |
| 3, held 3rd | 11.9% | 320 | 0% | -0.4 points | |
| 4, held 4th | 7.8% | 210 | -4.5% | -0.7 points |
1.
Sorbent43.3%
held 1st · 1.2K estimated branded searches · +6.4% vs prior month · +1.2 points
2.
Kleenex
36.9%
held 2nd · 990 estimated branded searches · +3.1% vs prior month · -0.1 points
3.
Purex11.9%
held 3rd · 320 estimated branded searches · 0% vs prior month · -0.4 points
7.8%
held 4th · 210 estimated branded searches · -4.5% vs prior month · -0.7 points
Compare search popularity between Who Gives A Crap and its closest rivals
How has branded search demand for Who Gives A Crap changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Who Gives A Crap in New Zealand fell from 290 to 210.
- Across the 11 months ending August 2026, Who Gives A Crap’s estimated Share of Search among toilet paper and tissue brands in New Zealand decreased from 12.7% to 7.8%.
- Across the 11 months ending August 2026, Who Gives A Crap’s estimated Share of Search among toilet paper and tissue brands in New Zealand peaked at 15.3% in January 2026 and was lowest at 7.8% in August 2026.
How did search popularity change for New Zealand toilet paper and tissue brands in August 2026?
4 changes
In August 2026, Sorbent gained estimated Share of Search among toilet paper and tissue brands in New Zealand, from 42.1% to 43.3%.
In August 2026, Who Gives A Crap lost estimated Share of Search among toilet paper and tissue brands in New Zealand, from 8.5% to 7.8%.
Estimated monthly branded searches for Kleenex in New Zealand rose 10% over 11 measured months, from 900 to 990 in August 2026.
Estimated monthly branded searches for Purex in New Zealand fell 17.9% over 11 measured months, from 390 to 320 in August 2026.
How is Who Gives A Crap measured?
Brandwave collects information about searches that people make online using Who Gives A Crap’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- au whogivesacrap org
- who gives a crap new zealand
- who gives a crap nz
- who gives a crap tissues
- who gives a crap toilet roll
- whogivesacrap
- whogivesacrap nz
- whogivesacrap tissues
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