Kleenex vs Purex:Which is more popular by branded search in New Zealand?
In August 2026, Kleenex had more branded searches than Purex among toilet paper and tissue brands in New Zealand. Kleenex was estimated to have 990 branded searches compared to Purex’s 320, and held a 36.9% Share of Search versus Purex’s 11.9%.
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Which is more popular in search, Kleenex or Purex?
Compare the toilet paper and tissue brands New Zealand households buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kleenex, Purex. The figures are in the table below the chart.
View monthly share of search table
| Month | Sorbent | Kleenex | Purex | Who Gives A Crap |
|---|---|---|---|---|
| Oct 2025 | 31% | 39.3% | 17% | 12.7% |
| Nov 2025 | 35.6% | 34% | 16.8% | 13.6% |
| Dec 2025 | 38.5% | 30.2% | 17.6% | 13.7% |
| Jan 2026 | 34.2% | 30.6% | 19.9% | 15.3% |
| Feb 2026 | 41% | 29% | 16% | 14% |
| Mar 2026 | 38.3% | 33% | 18.4% | 10.3% |
| Apr 2026 | 33.2% | 36.9% | 16.2% | 13.7% |
| May 2026 | 35.7% | 37% | 14.1% | 13.2% |
| Jun 2026 | 38% | 39.2% | 11% | 11.8% |
| Jul 2026 | 42.1% | 37.1% | 12.4% | 8.5% |
| Aug 2026 | 43.3% | 36.9% | 11.9% | 7.8% |
| Sep 2026 | — | — | — | — |
How has the Kleenex and Purex comparison changed over the last 12 months?
3 findings
- Kleenex was ahead of Purex in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kleenex’s estimated Share of Search among toilet paper and tissue brands in New Zealand moved from 39.3% to 36.9%, and its estimated monthly branded searches moved from 900 to 990.
- Across the 11 months ending August 2026, Purex’s estimated Share of Search among toilet paper and tissue brands in New Zealand moved from 17% to 11.9%, and its estimated monthly branded searches moved from 390 to 320.
How did search popularity change for New Zealand toilet paper and tissue brands in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Kleenex’s and Purex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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