How popular isPurex in search?
In August 2026, there were an estimated 320 branded searches for Purex in New Zealand which is down 17.9% over the last 11 months. Purex holds 11.9% estimated Share of Search among New Zealand toilet paper and tissue brands and is ranked 3rd of 4 competitors for search popularity.
Sorbent43.3%Kleenex36.9%
Purex11.9%
Who Gives A Crap7.8%
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Which toilet paper and tissue brands compete with Purex?
Share of Search by month for Sorbent, Kleenex, Purex, Who Gives A Crap. The figures are in the table below the chart.
View monthly share of search table
| Month | Sorbent | Kleenex | Purex | Who Gives A Crap |
|---|---|---|---|---|
| Oct 2025 | 31% | 39.3% | 17% | 12.7% |
| Nov 2025 | 35.6% | 34% | 16.8% | 13.6% |
| Dec 2025 | 38.5% | 30.2% | 17.6% | 13.7% |
| Jan 2026 | 34.2% | 30.6% | 19.9% | 15.3% |
| Feb 2026 | 41% | 29% | 16% | 14% |
| Mar 2026 | 38.3% | 33% | 18.4% | 10.3% |
| Apr 2026 | 33.2% | 36.9% | 16.2% | 13.7% |
| May 2026 | 35.7% | 37% | 14.1% | 13.2% |
| Jun 2026 | 38% | 39.2% | 11% | 11.8% |
| Jul 2026 | 42.1% | 37.1% | 12.4% | 8.5% |
| Aug 2026 | 43.3% | 36.9% | 11.9% | 7.8% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.3% | 1.2K | +6.4% | +1.2 points | |
| 2, held 2nd | 36.9% | 990 | +3.1% | -0.1 points | |
| 3, held 3rd | 11.9% | 320 | 0% | -0.4 points | |
| 4, held 4th | 7.8% | 210 | -4.5% | -0.7 points |
1.
Sorbent43.3%
held 1st · 1.2K estimated branded searches · +6.4% vs prior month · +1.2 points
2.
36.9%
held 2nd · 990 estimated branded searches · +3.1% vs prior month · -0.1 points
3.
Purex11.9%
held 3rd · 320 estimated branded searches · 0% vs prior month · -0.4 points
7.8%
held 4th · 210 estimated branded searches · -4.5% vs prior month · -0.7 points
Compare search popularity between Purex and its closest rivals
How has branded search demand for Purex changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Purex in New Zealand fell from 390 to 320.
- Across the 11 months ending August 2026, Purex’s estimated Share of Search among toilet paper and tissue brands in New Zealand decreased from 17% to 11.9%.
- Across the 11 months ending August 2026, Purex’s estimated Share of Search among toilet paper and tissue brands in New Zealand peaked at 19.9% in January 2026 and was lowest at 11% in June 2026.
How did search popularity change for New Zealand toilet paper and tissue brands in August 2026?
4 changes
In August 2026, Sorbent gained estimated Share of Search among toilet paper and tissue brands in New Zealand, from 42.1% to 43.3%.
In August 2026, Who Gives A Crap lost estimated Share of Search among toilet paper and tissue brands in New Zealand, from 8.5% to 7.8%.
Estimated monthly branded searches for Kleenex in New Zealand rose 10% over 11 measured months, from 900 to 990 in August 2026.
Estimated monthly branded searches for Purex in New Zealand fell 17.9% over 11 measured months, from 390 to 320 in August 2026.
How is Purex measured?
Brandwave collects information about searches that people make online using Purex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- purex toilet paper
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Is Purex your brand?
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