Brandwave

How popular isThinx in search?

In August 2026, there were an estimated 270 branded searches for Thinx in New Zealand which is up 237.5% over the last 11 months. Thinx holds 2.4% estimated Share of Search among New Zealand period care brands and is ranked 5th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Modibodi40.7%
  2. Libra26.8%
  3. U by Kotex25.9%
  4. TOM Organic4.3%
  5. Thinx2.4%
Thinx website (opens in a new tab)

Follow Thinx and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which period care brands compete with Thinx?

Thinx against period care brands in New Zealand, by month

Share of Search by month for Modibodi, Libra, U by Kotex, TOM Organic, Thinx. The figures are in the table below the chart.

View monthly share of search table
MonthModibodiLibraU by KotexTOM OrganicThinx
Oct 202541.5%30.9%23.2%3.3%1.1%
Nov 202555.8%21.9%18.5%2.5%1.3%
Dec 202545.7%27.4%23.2%2.4%1.2%
Jan 202639.1%26.3%30.9%2.2%1.5%
Feb 202635.6%25.8%30%2.4%6.2%
Mar 202633.7%31.9%24.4%2.7%7.2%
Apr 202635.6%30.6%25.5%2.9%5.4%
May 202637.3%28.7%23.9%3%7.1%
Jun 202634%28.2%24.2%3.1%10.6%
Jul 202629.2%31.5%26.5%4.2%8.7%
Aug 202640.7%26.8%25.9%4.3%2.4%
Sep 2026—————

  1. 1.Modibodi

    40.7%

    moved from 2nd to 1st · 4.6K estimated branded searches · +55.6% vs prior month · +11.5 points

  2. 2.Libra

    26.8%

    moved from 1st to 2nd · 3K estimated branded searches · -4.7% vs prior month · -4.6 points

  3. 3.U by Kotex

    25.9%

    held 3rd · 2.9K estimated branded searches · +9% vs prior month · -0.6 points

  4. 4.TOM Organic

    4.3%

    moved from 5th to 4th · 480 estimated branded searches · +14.3% vs prior month · +0.1 points

  5. 5.Thinx

    2.4%

    moved from 4th to 5th · 270 estimated branded searches · -69.3% vs prior month · -6.3 points

Compare search popularity between Thinx and its closest rivals

How has branded search demand for Thinx changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Thinx in New Zealand rose from 80 to 270.
  • Across the 11 months ending August 2026, Thinx’s estimated Share of Search among period care brands in New Zealand increased from 1.1% to 2.4%.
  • Across the 11 months ending August 2026, Thinx’s estimated Share of Search among period care brands in New Zealand peaked at 10.6% in June 2026 and was lowest at 1.1% in October 2025.

How did search popularity change for New Zealand period care brands in August 2026?

  1. In August 2026, Modibodi overtook Libra to take the highest estimated Share of Search among period care brands in New Zealand, at 40.7%.

  2. In August 2026, Thinx lost estimated Share of Search among period care brands in New Zealand, from 8.7% to 2.4%.

  3. In August 2026, Libra lost estimated Share of Search among period care brands in New Zealand, from 31.5% to 26.8%.

  4. In August 2026, U by Kotex lost estimated Share of Search among period care brands in New Zealand, from 26.5% to 25.9%.

  5. TOM Organic’s estimated Share of Search among period care brands in New Zealand has gained ground for 3 months in a row, from 3% to 4.3% in August 2026.

How is Thinx measured?

Brandwave collects information about searches that people make online using Thinx’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms

  • period panty thinx
  • thinx
  • thinx incontinence underwear
  • thinx near me
  • thinx new zealand
  • thinx nz
  • thinx pads
  • thinx period underwear
  • thinx tampons

How the Brand Demand Index is measured

Who owns Thinx?

Thinx is owned by Kimberly-Clark. Brandwave also tracks Huggies Wipes, Kleenex and U by Kotex, owned by the same company, in New Zealand.

Do you work for Thinx? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is Thinx your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record