Brandwave

Hello Period vs Thinx:Which is more popular?

In September 2026, Hello Period had more branded searches than Thinx among period care brands in New Zealand. Hello Period had about 480 branded searches, while Thinx had 60. Hello Period made up 4.6% of all period care brand searches we track, and Thinx accounted for 0.57%. When we asked ChatGPT and Google AI Overviews about period care brands, Hello Period appeared in two of the five answers and Thinx in none.

Among period care brands in New Zealand in September 2026

Who do people search for more?

Hello Period, about 8 searches for every 1 for Thinx

Hello Period 480 searchesThinx 60 searches

Who does AI mention more?

Hello Period, mentioned in 2 of 5 answers, Thinx in 0

Hello Period in 2 of 5Thinx in 0 of 5

Who does AI recommend more?

Hello Period, the only one of the two named

Hello Period first in 2Thinx never named

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Top period care brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hello Period was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Thinx did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Modibodi1st
  2. Libra2nd
  3. Confitex3rd
  4. AWWA4th
  5. U by Kotex5th
  6. TOM Organic6th
  7. Hello Period7th
  8. Always8th
  9. Stayfree–
  10. Thinx–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Libra4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Modibodi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • U by Kotex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Confitex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AWWA2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TOM Organic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hello Period2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Always1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stayfree0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thinx0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about period care brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Hello Period or Thinx more popular in search?

This chart shows how often people search Google for Hello Period and Thinx by name. Each line represents a brand's share of searches for all ten period care brands we track, month by month, from searches in New Zealand.

Hello Period and Thinx among period care brands in New Zealand, by month

Share of searches by month for Hello Period, Thinx. The figures are in the table below the chart.

View monthly share of searches table
MonthLibraU by KotexModibodiAWWATOM OrganicStayfreeHello PeriodAlwaysConfitexThinx
Oct 202524.7%16.9%15.9%21.5%3.4%4.4%4.4%6.7%1.3%0.8%
Nov 202519.2%15.5%26.4%20.8%3.2%4%6.1%2.2%1.4%1.1%
Dec 202524.6%18.9%21.9%18.7%3.3%4%4.9%1.4%1.4%0.88%
Jan 202625%19.5%20%20.6%3.2%3.7%4.5%1.3%0.85%1.3%
Feb 202620.1%18.3%15%27%2.9%4%5%1.8%1.1%4.8%
Mar 202621.7%14.9%12.2%32.1%3%3.4%5.1%1.8%0.78%4.9%
Apr 202623.8%18.1%15.3%22.5%3.7%4%4.9%2.6%0.91%4.3%
May 202625.2%20%20.7%11.4%4.4%4%4.9%2.2%0.72%6.5%
Jun 202624.7%19.6%18.7%10.3%4%3.6%6.7%1.9%0.83%9.5%
Jul 202628.6%22.8%15.1%7.5%5.2%4.5%5.5%2%0.84%8%
Aug 202625.7%23.9%23.7%7.1%5.6%4.3%5.2%1.2%0.8%2.4%
Sep 202628.4%24.5%19.8%8.8%5.8%5.6%4.6%1%0.86%0.57%

How has the Hello Period and Thinx comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Thinx took it in May 2026, Hello Period took it in August 2026.
  • Across the 12 months ending September 2026, Hello Period’s share of searches among period care brands in New Zealand moved from 4.4% to 4.6%, and its estimated monthly branded searches moved from 390 to 480.
  • Across the 12 months ending September 2026, Thinx’s share of searches among period care brands in New Zealand moved from 0.8% to 0.57%, and its estimated monthly branded searches moved from 70 to 60.

How did search popularity change for New Zealand period care brands in September 2026?

3 changes

  1. In September 2026, Stayfree overtook Hello Period to rank 6th among period care brands in New Zealand, with 5.6% of the searches.

  2. In September 2026, Thinx lost share of searches among period care brands in New Zealand, from 2.4% to 0.57%.

  3. In September 2026, Hello Period lost share of searches among period care brands in New Zealand, from 5.2% to 4.6%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Hello Period’s and Thinx’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hello Period

1 branded search term

  • hello period

Thinx

6 branded search terms

  • period panty thinx
  • thinx
  • thinx incontinence underwear
  • thinx pads
  • thinx period underwear
  • thinx tampons

How the Brand Demand Index is measured

Other head-to-heads among period care brands

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