Brandwave

Libra vs TOM Organic:Which is more popular?

In September 2026, Libra had more branded searches than TOM Organic among period care brands in New Zealand. Libra had about 2,990 branded searches, while TOM Organic had 610. Libra made up 28.4% of all period care brand searches we track, and TOM Organic accounted for 5.8%. When we asked ChatGPT and Google AI Overviews about period care brands, Libra appeared in four of the five answers and TOM Organic in two. Libra was mentioned before TOM Organic in three out of four answers that named either.

Among period care brands in New Zealand in September 2026

Who do people search for more?

Libra, about 5 searches for every 1 for TOM Organic

Libra 3K searchesTOM Organic 610 searches

Who does AI mention more?

Libra, mentioned in 4 of 5 answers, TOM Organic in 2

Libra in 4 of 5TOM Organic in 2 of 5

Who does AI recommend more?

Libra, named ahead of TOM Organic in 3 of 4 answers

Libra first in 3TOM Organic first in 1

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Top period care brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Libra was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. TOM Organic was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Libra was listed before TOM Organic in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Modibodi1st
  2. Libra2nd
  3. Confitex3rd
  4. AWWA4th
  5. U by Kotex5th
  6. TOM Organic6th
  7. Hello Period7th
  8. Always8th
  9. Stayfree–
  10. Thinx–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Libra4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Modibodi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • U by Kotex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Confitex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AWWA2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TOM Organic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hello Period2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Always1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stayfree0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thinx0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about period care brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Libra or TOM Organic more popular in search?

This chart shows how often people search Google for Libra and TOM Organic by name. Each line represents a brand's share of searches for all ten period care brands we track, month by month, from searches in New Zealand.

Libra and TOM Organic among period care brands in New Zealand, by month

Share of searches by month for Libra, TOM Organic. The figures are in the table below the chart.

View monthly share of searches table
MonthLibraU by KotexModibodiAWWATOM OrganicStayfreeHello PeriodAlwaysConfitexThinx
Oct 202524.7%16.9%15.9%21.5%3.4%4.4%4.4%6.7%1.3%0.8%
Nov 202519.2%15.5%26.4%20.8%3.2%4%6.1%2.2%1.4%1.1%
Dec 202524.6%18.9%21.9%18.7%3.3%4%4.9%1.4%1.4%0.88%
Jan 202625%19.5%20%20.6%3.2%3.7%4.5%1.3%0.85%1.3%
Feb 202620.1%18.3%15%27%2.9%4%5%1.8%1.1%4.8%
Mar 202621.7%14.9%12.2%32.1%3%3.4%5.1%1.8%0.78%4.9%
Apr 202623.8%18.1%15.3%22.5%3.7%4%4.9%2.6%0.91%4.3%
May 202625.2%20%20.7%11.4%4.4%4%4.9%2.2%0.72%6.5%
Jun 202624.7%19.6%18.7%10.3%4%3.6%6.7%1.9%0.83%9.5%
Jul 202628.6%22.8%15.1%7.5%5.2%4.5%5.5%2%0.84%8%
Aug 202625.7%23.9%23.7%7.1%5.6%4.3%5.2%1.2%0.8%2.4%
Sep 202628.4%24.5%19.8%8.8%5.8%5.6%4.6%1%0.86%0.57%

How has the Libra and TOM Organic comparison changed over the last 12 months?

3 findings
  • Libra was ahead of TOM Organic in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Libra’s share of searches among period care brands in New Zealand moved from 24.7% to 28.4%, and its estimated monthly branded searches moved from 2.2K to 3K.
  • Across the 12 months ending September 2026, TOM Organic’s share of searches among period care brands in New Zealand moved from 3.4% to 5.8%, and its estimated monthly branded searches moved from 300 to 610.

How did search popularity change for New Zealand period care brands in September 2026?

2 changes

  1. In September 2026, Libra gained share of searches among period care brands in New Zealand, from 25.7% to 28.4%.

  2. TOM Organic’s share of searches among period care brands in New Zealand has gained ground for 3 months in a row, from 4% to 5.8% in September 2026.

How are branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Libra’s and TOM Organic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Libra

11 branded search terms

  • libra goodnight pads
  • libra invisible pads
  • libra maternity pads
  • libra night pads
  • libra overnight pads
  • libra pads
  • libra pads wings
  • libra period underwear
  • libra regular pads
  • libra super pads
  • libra tampons

TOM Organic

3 branded search terms

  • tom organic
  • tom organic pads
  • tom organic tampons

How the Brand Demand Index is measured

Other head-to-heads among period care brands

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