AWWA vs Libra:Which is more popular?
In September 2026, Libra had more branded searches than AWWA among period care brands in New Zealand. Libra had about 2,990 branded searches, while AWWA had 930. Libra made up 28.4% of all period care brand searches we track, and AWWA accounted for 8.8%. When we asked ChatGPT and Google AI Overviews about period care brands, Libra appeared in four of the five answers and AWWA in two. AWWA and Libra were each mentioned first in two of the four answers that named either.
Who do people search for more?
Libra, about 3 searches for every 1 for AWWA
Who does AI recommend more?
Each is named first in 2 of 4 answers.
Follow AWWA vs Libra and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top period care brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Libra was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. AWWA was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. AWWA and Libra were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Modibodi1st- Libra2nd
Confitex3rd
AWWA4th
U by Kotex5th
TOM Organic6th
Hello Period7th
Always8th
Stayfree–
Thinx–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Libra4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Modibodi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- U by Kotex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Confitex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- AWWA2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- TOM Organic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hello Period2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Always1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Stayfree0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Thinx0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about period care brands
5 answers
Asked ChatGPT
“Which period care brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best period care brands in New Zealand?”
Asked ChatGPT
“What's the best period care brand in New Zealand for heavy flow?”
Searched Google, AI Overview
“period underwear nz”
Searched Google, AI Overview
“tampons nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is AWWA or Libra more popular in search?
This chart shows how often people search Google for AWWA and Libra by name. Each line represents a brand's share of searches for all ten period care brands we track, month by month, from searches in New Zealand.
Share of searches by month for Libra, AWWA. The figures are in the table below the chart.
View monthly share of searches table
| Month | Libra | U by Kotex | Modibodi | AWWA | TOM Organic | Stayfree | Hello Period | Always | Confitex | Thinx |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.7% | 16.9% | 15.9% | 21.5% | 3.4% | 4.4% | 4.4% | 6.7% | 1.3% | 0.8% |
| Nov 2025 | 19.2% | 15.5% | 26.4% | 20.8% | 3.2% | 4% | 6.1% | 2.2% | 1.4% | 1.1% |
| Dec 2025 | 24.6% | 18.9% | 21.9% | 18.7% | 3.3% | 4% | 4.9% | 1.4% | 1.4% | 0.88% |
| Jan 2026 | 25% | 19.5% | 20% | 20.6% | 3.2% | 3.7% | 4.5% | 1.3% | 0.85% | 1.3% |
| Feb 2026 | 20.1% | 18.3% | 15% | 27% | 2.9% | 4% | 5% | 1.8% | 1.1% | 4.8% |
| Mar 2026 | 21.7% | 14.9% | 12.2% | 32.1% | 3% | 3.4% | 5.1% | 1.8% | 0.78% | 4.9% |
| Apr 2026 | 23.8% | 18.1% | 15.3% | 22.5% | 3.7% | 4% | 4.9% | 2.6% | 0.91% | 4.3% |
| May 2026 | 25.2% | 20% | 20.7% | 11.4% | 4.4% | 4% | 4.9% | 2.2% | 0.72% | 6.5% |
| Jun 2026 | 24.7% | 19.6% | 18.7% | 10.3% | 4% | 3.6% | 6.7% | 1.9% | 0.83% | 9.5% |
| Jul 2026 | 28.6% | 22.8% | 15.1% | 7.5% | 5.2% | 4.5% | 5.5% | 2% | 0.84% | 8% |
| Aug 2026 | 25.7% | 23.9% | 23.7% | 7.1% | 5.6% | 4.3% | 5.2% | 1.2% | 0.8% | 2.4% |
| Sep 2026 | 28.4% | 24.5% | 19.8% | 8.8% | 5.8% | 5.6% | 4.6% | 1% | 0.86% | 0.57% |
How has the AWWA and Libra comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: AWWA took it in November 2025, Libra took it in December 2025, AWWA took it in February 2026, Libra took it in April 2026.
- Across the 12 months ending September 2026, AWWA’s share of searches among period care brands in New Zealand moved from 21.5% to 8.8%, and its estimated monthly branded searches moved from 1.9K to 930.
- Across the 12 months ending September 2026, Libra’s share of searches among period care brands in New Zealand moved from 24.7% to 28.4%, and its estimated monthly branded searches moved from 2.2K to 3K.
How did search popularity change for New Zealand period care brands in September 2026?
2 changes
In September 2026, Libra gained share of searches among period care brands in New Zealand, from 25.7% to 28.4%.
In September 2026, AWWA gained share of searches among period care brands in New Zealand, from 7.1% to 8.8%.
How are branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using AWWA’s and Libra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among period care brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.