Modibodi vs Thinx:Which is more popular by branded search in New Zealand?
In August 2026, Modibodi had more branded searches than Thinx among period care brands in New Zealand. Modibodi was estimated to have 4.6K branded searches compared to Thinx’s 270, and held a 40.7% Share of Search versus Thinx’s 2.4%.
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Which is more popular in search, Modibodi or Thinx?
Compare the pad, tampon and period underwear brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Modibodi, Thinx. The figures are in the table below the chart.
View monthly share of search table
| Month | Modibodi | Libra | U by Kotex | TOM Organic | Thinx |
|---|---|---|---|---|---|
| Oct 2025 | 41.5% | 30.9% | 23.2% | 3.3% | 1.1% |
| Nov 2025 | 55.8% | 21.9% | 18.5% | 2.5% | 1.3% |
| Dec 2025 | 45.7% | 27.4% | 23.2% | 2.4% | 1.2% |
| Jan 2026 | 39.1% | 26.3% | 30.9% | 2.2% | 1.5% |
| Feb 2026 | 35.6% | 25.8% | 30% | 2.4% | 6.2% |
| Mar 2026 | 33.7% | 31.9% | 24.4% | 2.7% | 7.2% |
| Apr 2026 | 35.6% | 30.6% | 25.5% | 2.9% | 5.4% |
| May 2026 | 37.3% | 28.7% | 23.9% | 3% | 7.1% |
| Jun 2026 | 34% | 28.2% | 24.2% | 3.1% | 10.6% |
| Jul 2026 | 29.2% | 31.5% | 26.5% | 4.2% | 8.7% |
| Aug 2026 | 40.7% | 26.8% | 25.9% | 4.3% | 2.4% |
| Sep 2026 | — | — | — | — | — |
How has the Modibodi and Thinx comparison changed over the last 12 months?
3 findings
- Modibodi was ahead of Thinx in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Modibodi’s estimated Share of Search among period care brands in New Zealand moved from 41.5% to 40.7%, and its estimated monthly branded searches moved from 3K to 4.6K.
- Across the 11 months ending August 2026, Thinx’s estimated Share of Search among period care brands in New Zealand moved from 1.1% to 2.4%, and its estimated monthly branded searches moved from 80 to 270.
How did search popularity change for New Zealand period care brands in August 2026?
2 changes
In August 2026, Modibodi overtook Libra to take the highest estimated Share of Search among period care brands in New Zealand, at 40.7%.
In August 2026, Thinx lost estimated Share of Search among period care brands in New Zealand, from 8.7% to 2.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Modibodi’s and Thinx’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.