How popular isModibodi in search?
In August 2026, there were an estimated 4.6K branded searches for Modibodi in New Zealand which is up 52.5% over the last 11 months. Modibodi holds 40.7% estimated Share of Search among New Zealand period care brands and is ranked 1st of 5 competitors for search popularity.
Modibodi40.7%Libra26.8%
U by Kotex25.9%TOM Organic4.3%
Thinx2.4%
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Which period care brands compete with Modibodi?
Share of Search by month for Modibodi, Libra, U by Kotex, TOM Organic, Thinx. The figures are in the table below the chart.
View monthly share of search table
| Month | Modibodi | Libra | U by Kotex | TOM Organic | Thinx |
|---|---|---|---|---|---|
| Oct 2025 | 41.5% | 30.9% | 23.2% | 3.3% | 1.1% |
| Nov 2025 | 55.8% | 21.9% | 18.5% | 2.5% | 1.3% |
| Dec 2025 | 45.7% | 27.4% | 23.2% | 2.4% | 1.2% |
| Jan 2026 | 39.1% | 26.3% | 30.9% | 2.2% | 1.5% |
| Feb 2026 | 35.6% | 25.8% | 30% | 2.4% | 6.2% |
| Mar 2026 | 33.7% | 31.9% | 24.4% | 2.7% | 7.2% |
| Apr 2026 | 35.6% | 30.6% | 25.5% | 2.9% | 5.4% |
| May 2026 | 37.3% | 28.7% | 23.9% | 3% | 7.1% |
| Jun 2026 | 34% | 28.2% | 24.2% | 3.1% | 10.6% |
| Jul 2026 | 29.2% | 31.5% | 26.5% | 4.2% | 8.7% |
| Aug 2026 | 40.7% | 26.8% | 25.9% | 4.3% | 2.4% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 40.7% | 4.6K | +55.6% | +11.5 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 26.8% | 3K | -4.7% | -4.6 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 25.9% | 2.9K | +9% | -0.6 points | |
| 4, moved from 5th to 4th | 4.3% | 480 | +14.3% | +0.1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 2.4% | 270 | -69.3% | -6.3 pointsmoved from 4th to 5th |
1.
Modibodi40.7%
moved from 2nd to 1st · 4.6K estimated branded searches · +55.6% vs prior month · +11.5 points
2.
26.8%
moved from 1st to 2nd · 3K estimated branded searches · -4.7% vs prior month · -4.6 points
25.9%
held 3rd · 2.9K estimated branded searches · +9% vs prior month · -0.6 points
4.3%
moved from 5th to 4th · 480 estimated branded searches · +14.3% vs prior month · +0.1 points
5.
Thinx2.4%
moved from 4th to 5th · 270 estimated branded searches · -69.3% vs prior month · -6.3 points
Compare search popularity between Modibodi and its closest rivals
How has branded search demand for Modibodi changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Modibodi in New Zealand rose from 3K to 4.6K.
- Across the 11 months ending August 2026, Modibodi’s estimated Share of Search among period care brands in New Zealand decreased from 41.5% to 40.7%.
- Across the 11 months ending August 2026, Modibodi’s estimated Share of Search among period care brands in New Zealand peaked at 55.8% in November 2025 and was lowest at 29.2% in July 2026.
How did search popularity change for New Zealand period care brands in August 2026?
5 changes
In August 2026, Modibodi overtook Libra to take the highest estimated Share of Search among period care brands in New Zealand, at 40.7%.
In August 2026, Thinx lost estimated Share of Search among period care brands in New Zealand, from 8.7% to 2.4%.
In August 2026, Libra lost estimated Share of Search among period care brands in New Zealand, from 31.5% to 26.8%.
In August 2026, U by Kotex lost estimated Share of Search among period care brands in New Zealand, from 26.5% to 25.9%.
TOM Organic’s estimated Share of Search among period care brands in New Zealand has gained ground for 3 months in a row, from 3% to 4.3% in August 2026.
How is Modibodi measured?
Brandwave collects information about searches that people make online using Modibodi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- modibodi
- modibodi co nz
- modibodi near me
- modibodi new zealand
- modibodi nz
- modibodi pads
- modibodi period underwear
Who owns Modibodi?
Modibodi is owned by 
Essity. Brandwave does not track any other brands owned by Essity.
Do you work for Modibodi? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Modibodi your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.