Brandwave

How popular isModibodi?

In September 2026, people searched for Modibodi by name about 2,080 times in New Zealand, a 48.6% increase from the previous year. These searches made up 58.5% of all New Zealand period underwear brand searches, placing Modibodi first out of seven brands. When we asked both ChatGPT and Google AI Overviews about period underwear brands, Modibodi appeared in all answers and was the most recommended of the seven.

Search and AI answers in September 2026

Modibodi is the most searched of 7 competitors and the most recommended in AI answers.

  1. ModibodiShare of searches 58.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. AWWAShare of searches 28.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. Love LunaShare of searches 5.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. ConfitexShare of searches 2.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. KnixShare of searches 2.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top period underwear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Modibodi appeared in all five answers. Modibodi is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Modibodi1st
  2. Confitex2nd
  3. Bonds3rd
  4. Love Luna4th
  5. AWWA5th
  6. Knix–
  7. Thinx–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Modibodi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bonds5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Confitex4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AWWA3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Love Luna3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Knix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thinx0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about period underwear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which period underwear brands compete with Modibodi?

Modibodi against period underwear brands in New Zealand, by month

Share of searches by month for Modibodi, AWWA, Love Luna, Confitex, Knix. The figures are in the table below the chart.

View monthly share of searches table
MonthModibodiAWWALove LunaConfitexKnixThinxBonds
Oct 202535.7%51.9%4.7%3%1.9%1.4%1.4%
Nov 202547.8%40.2%4.2%2.8%1.8%1.8%1.4%
Dec 202544.8%41.5%4.8%3.1%2.5%1.4%2%
Jan 202640.3%46.2%5.5%1.9%4.4%1.3%0.42%
Feb 202629.5%59%4.8%2.5%2%1.6%0.68%
Mar 202624.1%68.5%2.6%1.7%1.3%1.3%0.56%
Apr 202632.9%56.2%3.5%2.3%2.3%2.3%0.51%
May 202644.4%37.9%4.8%2.4%4.8%4.8%1%
Jun 202639.6%33.8%5.2%2.7%4.3%13.4%0.91%
Jul 202647.4%29.2%5.1%3.3%4%9.9%1.1%
Aug 202664.9%21.6%3.8%2.4%2.4%3.5%1.4%
Sep 202658.5%28.6%5.2%2.8%2.8%1.2%0.92%

  1. 1.Modibodi

    58.5%

    Held 1st. 1.9K estimated branded searches, -20.8% vs prior month. Share -6.4 points.

  2. 2.AWWA

    28.6%

    Held 2nd. 930 estimated branded searches, +16.3% vs prior month. Share +7 points.

  3. 3.Love Luna

    5.2%

    Held 3rd. 170 estimated branded searches, +21.4% vs prior month. Share +1.4 points.

  4. 4.Confitex

    2.8%

    Moved from 5th to 4th. 90 estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Knix

    2.8%

    Moved from 6th to 5th. 90 estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Thinx

    1.2%

    Moved from 4th to 6th. 40 estimated branded searches, -69.2% vs prior month. Share -2.3 points.

  7. 7.Bonds

    0.92%

    Held 7th. 30 estimated branded searches, -40% vs prior month. Share -0.4 points.

Compare popularity between Modibodi and its closest rivals

Every comparison with Modibodi

11 comparisons

How has branded search demand for Modibodi changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Modibodi in New Zealand rose from 1.4K to 2.1K.
  • Across the 12 months ending September 2026, Modibodi’s share of searches among period underwear brands in New Zealand increased from 35.7% to 58.5%.
  • Across the 12 months ending September 2026, Modibodi’s share of searches among period underwear brands in New Zealand peaked at 64.9% in August 2026 and was lowest at 24.1% in March 2026.
  • Across the 12 months ending September 2026, Modibodi rose from 2nd to 1st among period underwear brands in New Zealand.

How did search popularity change for New Zealand period underwear brands in September 2026?

6 changes

  1. In September 2026, AWWA gained share of searches among period underwear brands in New Zealand, from 21.6% to 28.6%.

  2. In September 2026, Love Luna gained share of searches among period underwear brands in New Zealand, from 3.8% to 5.2%.

  3. In September 2026, Modibodi lost share of searches among period underwear brands in New Zealand, from 64.9% to 58.5%.

  4. In September 2026, Thinx lost share of searches among period underwear brands in New Zealand, from 3.5% to 1.2%.

  5. In September 2026, Confitex rose from 5th to 4th among period underwear brands in New Zealand.

  6. In September 2026, Knix rose from 6th to 5th among period underwear brands in New Zealand.

How are Modibodi’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Modibodi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • modibodi
  • modibodi pads
  • modibodi period underwear

How the Brand Demand Index is measured

Who owns Modibodi?

Modibodi is owned by Essity. Brandwave also tracks Knix, owned by the same company, in New Zealand.

Do you work for Modibodi? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Modibodi compete?

Modibodi is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Period care brands3rd of 1019.8%Show ranking
Period underwear brands1st of 758.5%Shown above
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Is Modibodi your brand?

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