Thinx vs U by Kotex:Which is more popular by branded search in New Zealand?
In August 2026, U by Kotex had more branded searches than Thinx among period care brands in New Zealand. U by Kotex was estimated to have 2.9K branded searches compared to Thinx’s 270, and held a 25.9% Share of Search versus Thinx’s 2.4%.
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Which is more popular in search, Thinx or U by Kotex?
Compare the pad, tampon and period underwear brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for U by Kotex, Thinx. The figures are in the table below the chart.
View monthly share of search table
| Month | Modibodi | Libra | U by Kotex | TOM Organic | Thinx |
|---|---|---|---|---|---|
| Oct 2025 | 41.5% | 30.9% | 23.2% | 3.3% | 1.1% |
| Nov 2025 | 55.8% | 21.9% | 18.5% | 2.5% | 1.3% |
| Dec 2025 | 45.7% | 27.4% | 23.2% | 2.4% | 1.2% |
| Jan 2026 | 39.1% | 26.3% | 30.9% | 2.2% | 1.5% |
| Feb 2026 | 35.6% | 25.8% | 30% | 2.4% | 6.2% |
| Mar 2026 | 33.7% | 31.9% | 24.4% | 2.7% | 7.2% |
| Apr 2026 | 35.6% | 30.6% | 25.5% | 2.9% | 5.4% |
| May 2026 | 37.3% | 28.7% | 23.9% | 3% | 7.1% |
| Jun 2026 | 34% | 28.2% | 24.2% | 3.1% | 10.6% |
| Jul 2026 | 29.2% | 31.5% | 26.5% | 4.2% | 8.7% |
| Aug 2026 | 40.7% | 26.8% | 25.9% | 4.3% | 2.4% |
| Sep 2026 | — | — | — | — | — |
How has the Thinx and U by Kotex comparison changed over the last 12 months?
3 findings
- U by Kotex was ahead of Thinx in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Thinx’s estimated Share of Search among period care brands in New Zealand moved from 1.1% to 2.4%, and its estimated monthly branded searches moved from 80 to 270.
- Across the 11 months ending August 2026, U by Kotex’s estimated Share of Search among period care brands in New Zealand moved from 23.2% to 25.9%, and its estimated monthly branded searches moved from 1.7K to 2.9K.
How did search popularity change for New Zealand period care brands in August 2026?
2 changes
In August 2026, Thinx lost estimated Share of Search among period care brands in New Zealand, from 8.7% to 2.4%.
In August 2026, U by Kotex lost estimated Share of Search among period care brands in New Zealand, from 26.5% to 25.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Thinx’s and U by Kotex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Thinx
9 branded search terms
- period panty thinx
- thinx
- thinx incontinence underwear
- thinx near me
- thinx new zealand
- thinx nz
- thinx pads
- thinx period underwear
- thinx tampons
U by Kotex
13 branded search terms
- by kotex
- kotex
- kotex pads
- kotex pads u
- pad kotex overnight
- tampon kotex u
- u by kotex near me
- u by kotex new zealand
- u by kotex nz
- u by kotex period underwear
- u by kotex tampons with applicators
- ubykotex co nz
- ubykotex nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.