Brandwave

How popular isU by Kotex in search?

In August 2026, there were an estimated 2.9K branded searches for U by Kotex in New Zealand which is up 73.8% over the last 11 months. U by Kotex holds 25.9% estimated Share of Search among New Zealand period care brands and is ranked 3rd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Modibodi40.7%
  2. Libra26.8%
  3. U by Kotex25.9%
  4. TOM Organic4.3%
  5. Thinx2.4%
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Which period care brands compete with U by Kotex?

U by Kotex against period care brands in New Zealand, by month

Share of Search by month for Modibodi, Libra, U by Kotex, TOM Organic, Thinx. The figures are in the table below the chart.

View monthly share of search table
MonthModibodiLibraU by KotexTOM OrganicThinx
Oct 202541.5%30.9%23.2%3.3%1.1%
Nov 202555.8%21.9%18.5%2.5%1.3%
Dec 202545.7%27.4%23.2%2.4%1.2%
Jan 202639.1%26.3%30.9%2.2%1.5%
Feb 202635.6%25.8%30%2.4%6.2%
Mar 202633.7%31.9%24.4%2.7%7.2%
Apr 202635.6%30.6%25.5%2.9%5.4%
May 202637.3%28.7%23.9%3%7.1%
Jun 202634%28.2%24.2%3.1%10.6%
Jul 202629.2%31.5%26.5%4.2%8.7%
Aug 202640.7%26.8%25.9%4.3%2.4%
Sep 2026—————

  1. 1.Modibodi

    40.7%

    moved from 2nd to 1st · 4.6K estimated branded searches · +55.6% vs prior month · +11.5 points

  2. 2.Libra

    26.8%

    moved from 1st to 2nd · 3K estimated branded searches · -4.7% vs prior month · -4.6 points

  3. 3.U by Kotex

    25.9%

    held 3rd · 2.9K estimated branded searches · +9% vs prior month · -0.6 points

  4. 4.TOM Organic

    4.3%

    moved from 5th to 4th · 480 estimated branded searches · +14.3% vs prior month · +0.1 points

  5. 5.Thinx

    2.4%

    moved from 4th to 5th · 270 estimated branded searches · -69.3% vs prior month · -6.3 points

Compare search popularity between U by Kotex and its closest rivals

How has branded search demand for U by Kotex changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for U by Kotex in New Zealand rose from 1.7K to 2.9K.
  • Across the 11 months ending August 2026, U by Kotex’s estimated Share of Search among period care brands in New Zealand increased from 23.2% to 25.9%.
  • Across the 11 months ending August 2026, U by Kotex’s estimated Share of Search among period care brands in New Zealand peaked at 30.9% in January 2026 and was lowest at 18.5% in November 2025.

How did search popularity change for New Zealand period care brands in August 2026?

  1. In August 2026, Modibodi overtook Libra to take the highest estimated Share of Search among period care brands in New Zealand, at 40.7%.

  2. In August 2026, Thinx lost estimated Share of Search among period care brands in New Zealand, from 8.7% to 2.4%.

  3. In August 2026, Libra lost estimated Share of Search among period care brands in New Zealand, from 31.5% to 26.8%.

  4. In August 2026, U by Kotex lost estimated Share of Search among period care brands in New Zealand, from 26.5% to 25.9%.

  5. TOM Organic’s estimated Share of Search among period care brands in New Zealand has gained ground for 3 months in a row, from 3% to 4.3% in August 2026.

How is U by Kotex measured?

Brandwave collects information about searches that people make online using U by Kotex’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

13 branded search terms

  • by kotex
  • kotex
  • kotex pads
  • kotex pads u
  • pad kotex overnight
  • tampon kotex u
  • u by kotex near me
  • u by kotex new zealand
  • u by kotex nz
  • u by kotex period underwear
  • u by kotex tampons with applicators
  • ubykotex co nz
  • ubykotex nz

How the Brand Demand Index is measured

Who owns U by Kotex?

U by Kotex is owned by Kimberly-Clark. Brandwave also tracks Thinx, Huggies Wipes and Kleenex, owned by the same company, in New Zealand.

Do you work for U by Kotex? To request corrections or removal please contact us via our support page and we will be happy to assist.

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