TOM Organic vs U by Kotex:Which is more popular by branded search in New Zealand?
In August 2026, U by Kotex had more branded searches than TOM Organic among period care brands in New Zealand. U by Kotex was estimated to have 2.9K branded searches compared to TOM Organic’s 480, and held a 25.9% Share of Search versus TOM Organic’s 4.3%.
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Which is more popular in search, TOM Organic or U by Kotex?
Compare the pad, tampon and period underwear brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for U by Kotex, TOM Organic. The figures are in the table below the chart.
View monthly share of search table
| Month | Modibodi | Libra | U by Kotex | TOM Organic | Thinx |
|---|---|---|---|---|---|
| Oct 2025 | 41.5% | 30.9% | 23.2% | 3.3% | 1.1% |
| Nov 2025 | 55.8% | 21.9% | 18.5% | 2.5% | 1.3% |
| Dec 2025 | 45.7% | 27.4% | 23.2% | 2.4% | 1.2% |
| Jan 2026 | 39.1% | 26.3% | 30.9% | 2.2% | 1.5% |
| Feb 2026 | 35.6% | 25.8% | 30% | 2.4% | 6.2% |
| Mar 2026 | 33.7% | 31.9% | 24.4% | 2.7% | 7.2% |
| Apr 2026 | 35.6% | 30.6% | 25.5% | 2.9% | 5.4% |
| May 2026 | 37.3% | 28.7% | 23.9% | 3% | 7.1% |
| Jun 2026 | 34% | 28.2% | 24.2% | 3.1% | 10.6% |
| Jul 2026 | 29.2% | 31.5% | 26.5% | 4.2% | 8.7% |
| Aug 2026 | 40.7% | 26.8% | 25.9% | 4.3% | 2.4% |
| Sep 2026 | — | — | — | — | — |
How has the TOM Organic and U by Kotex comparison changed over the last 12 months?
3 findings
- U by Kotex was ahead of TOM Organic in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, TOM Organic’s estimated Share of Search among period care brands in New Zealand moved from 3.3% to 4.3%, and its estimated monthly branded searches moved from 240 to 480.
- Across the 11 months ending August 2026, U by Kotex’s estimated Share of Search among period care brands in New Zealand moved from 23.2% to 25.9%, and its estimated monthly branded searches moved from 1.7K to 2.9K.
How did search popularity change for New Zealand period care brands in August 2026?
2 changes
In August 2026, U by Kotex lost estimated Share of Search among period care brands in New Zealand, from 26.5% to 25.9%.
TOM Organic’s estimated Share of Search among period care brands in New Zealand has gained ground for 3 months in a row, from 3% to 4.3% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using TOM Organic’s and U by Kotex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
TOM Organic
4 branded search terms
- tom organic maternity pads
- tom organic pads
- tom organic period underwear
- tom organic tampons
U by Kotex
13 branded search terms
- by kotex
- kotex
- kotex pads
- kotex pads u
- pad kotex overnight
- tampon kotex u
- u by kotex near me
- u by kotex new zealand
- u by kotex nz
- u by kotex period underwear
- u by kotex tampons with applicators
- ubykotex co nz
- ubykotex nz
Put your own brand in this comparison
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