Brandwave

Hello Period vs U by Kotex:Which is more popular?

In September 2026, U by Kotex had more branded searches than Hello Period among period care brands in New Zealand. U by Kotex had about 2,580 branded searches, while Hello Period had 480. U by Kotex made up 24.5% of all period care brand searches we track, and Hello Period accounted for 4.6%. When we asked ChatGPT and Google AI Overviews about period care brands, U by Kotex appeared in three of the five answers and Hello Period in two. U by Kotex was mentioned before Hello Period in three out of four answers that named either.

Among period care brands in New Zealand in September 2026

Who do people search for more?

U by Kotex, about 5 searches for every 1 for Hello Period

U by Kotex 2.6K searchesHello Period 480 searches

Who does AI mention more?

U by Kotex, mentioned in 3 of 5 answers, Hello Period in 2

U by Kotex in 3 of 5Hello Period in 2 of 5

Who does AI recommend more?

U by Kotex, named ahead of Hello Period in 3 of 4 answers

U by Kotex first in 3Hello Period first in 1

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Top period care brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, U by Kotex was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Hello Period was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. U by Kotex was listed before Hello Period in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Modibodi1st
  2. Libra2nd
  3. Confitex3rd
  4. AWWA4th
  5. U by Kotex5th
  6. TOM Organic6th
  7. Hello Period7th
  8. Always8th
  9. Stayfree–
  10. Thinx–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Libra4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Modibodi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • U by Kotex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Confitex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AWWA2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TOM Organic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hello Period2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Always1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stayfree0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thinx0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about period care brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Hello Period or U by Kotex more popular in search?

This chart shows how often people search Google for Hello Period and U by Kotex by name. Each line represents a brand's share of searches for all ten period care brands we track, month by month, from searches in New Zealand.

Hello Period and U by Kotex among period care brands in New Zealand, by month

Share of searches by month for U by Kotex, Hello Period. The figures are in the table below the chart.

View monthly share of searches table
MonthLibraU by KotexModibodiAWWATOM OrganicStayfreeHello PeriodAlwaysConfitexThinx
Oct 202524.7%16.9%15.9%21.5%3.4%4.4%4.4%6.7%1.3%0.8%
Nov 202519.2%15.5%26.4%20.8%3.2%4%6.1%2.2%1.4%1.1%
Dec 202524.6%18.9%21.9%18.7%3.3%4%4.9%1.4%1.4%0.88%
Jan 202625%19.5%20%20.6%3.2%3.7%4.5%1.3%0.85%1.3%
Feb 202620.1%18.3%15%27%2.9%4%5%1.8%1.1%4.8%
Mar 202621.7%14.9%12.2%32.1%3%3.4%5.1%1.8%0.78%4.9%
Apr 202623.8%18.1%15.3%22.5%3.7%4%4.9%2.6%0.91%4.3%
May 202625.2%20%20.7%11.4%4.4%4%4.9%2.2%0.72%6.5%
Jun 202624.7%19.6%18.7%10.3%4%3.6%6.7%1.9%0.83%9.5%
Jul 202628.6%22.8%15.1%7.5%5.2%4.5%5.5%2%0.84%8%
Aug 202625.7%23.9%23.7%7.1%5.6%4.3%5.2%1.2%0.8%2.4%
Sep 202628.4%24.5%19.8%8.8%5.8%5.6%4.6%1%0.86%0.57%

How has the Hello Period and U by Kotex comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand period care brands in September 2026?

3 changes

  1. In September 2026, Stayfree overtook Hello Period to rank 6th among period care brands in New Zealand, with 5.6% of the searches.

  2. In September 2026, U by Kotex gained share of searches among period care brands in New Zealand, from 23.9% to 24.5%.

  3. In September 2026, Hello Period lost share of searches among period care brands in New Zealand, from 5.2% to 4.6%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Hello Period’s and U by Kotex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hello Period

1 branded search term

  • hello period

U by Kotex

6 branded search terms

  • by kotex
  • kotex
  • kotex pads
  • kotex pads u
  • pad kotex overnight
  • tampon kotex u

How the Brand Demand Index is measured

Other head-to-heads among period care brands

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