Brandwave

Confitex vs TOM Organic:Which is more popular?

In September 2026, TOM Organic had more branded searches than Confitex among period care brands in New Zealand. TOM Organic had about 610 branded searches, while Confitex had 90. TOM Organic made up 5.8% of all period care brand searches we track, and Confitex accounted for 0.86%. When we asked ChatGPT and Google AI Overviews about period care brands, Confitex appeared in three of the five answers and TOM Organic in two. Confitex and TOM Organic were each mentioned first in two of the four answers that named either.

Among period care brands in New Zealand in September 2026

Who do people search for more?

TOM Organic, about 7 searches for every 1 for Confitex

TOM Organic 610 searchesConfitex 90 searches

Who does AI mention more?

Confitex, mentioned in 3 of 5 answers, TOM Organic in 2

Confitex in 3 of 5TOM Organic in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Confitex first in 2TOM Organic first in 2

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Top period care brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Confitex was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. TOM Organic was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Confitex and TOM Organic were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Modibodi1st
  2. Libra2nd
  3. Confitex3rd
  4. AWWA4th
  5. U by Kotex5th
  6. TOM Organic6th
  7. Hello Period7th
  8. Always8th
  9. Stayfree–
  10. Thinx–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Libra4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Modibodi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • U by Kotex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Confitex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AWWA2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TOM Organic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hello Period2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Always1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stayfree0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thinx0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about period care brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Confitex or TOM Organic more popular in search?

This chart shows how often people search Google for Confitex and TOM Organic by name. Each line represents a brand's share of searches for all ten period care brands we track, month by month, from searches in New Zealand.

Confitex and TOM Organic among period care brands in New Zealand, by month

Share of searches by month for TOM Organic, Confitex. The figures are in the table below the chart.

View monthly share of searches table
MonthLibraU by KotexModibodiAWWATOM OrganicStayfreeHello PeriodAlwaysConfitexThinx
Oct 202524.7%16.9%15.9%21.5%3.4%4.4%4.4%6.7%1.3%0.8%
Nov 202519.2%15.5%26.4%20.8%3.2%4%6.1%2.2%1.4%1.1%
Dec 202524.6%18.9%21.9%18.7%3.3%4%4.9%1.4%1.4%0.88%
Jan 202625%19.5%20%20.6%3.2%3.7%4.5%1.3%0.85%1.3%
Feb 202620.1%18.3%15%27%2.9%4%5%1.8%1.1%4.8%
Mar 202621.7%14.9%12.2%32.1%3%3.4%5.1%1.8%0.78%4.9%
Apr 202623.8%18.1%15.3%22.5%3.7%4%4.9%2.6%0.91%4.3%
May 202625.2%20%20.7%11.4%4.4%4%4.9%2.2%0.72%6.5%
Jun 202624.7%19.6%18.7%10.3%4%3.6%6.7%1.9%0.83%9.5%
Jul 202628.6%22.8%15.1%7.5%5.2%4.5%5.5%2%0.84%8%
Aug 202625.7%23.9%23.7%7.1%5.6%4.3%5.2%1.2%0.8%2.4%
Sep 202628.4%24.5%19.8%8.8%5.8%5.6%4.6%1%0.86%0.57%

How has the Confitex and TOM Organic comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand period care brands in September 2026?

2 changes

  1. TOM Organic’s share of searches among period care brands in New Zealand has gained ground for 3 months in a row, from 4% to 5.8% in September 2026.

  2. In September 2026, Confitex rose from 10th to 9th among period care brands in New Zealand.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Confitex’s and TOM Organic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Confitex

1 branded search term

  • confitex

TOM Organic

3 branded search terms

  • tom organic
  • tom organic pads
  • tom organic tampons

How the Brand Demand Index is measured

Other head-to-heads among period care brands

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