Bonds vs Bras N Things:Which is more popular by branded search in New Zealand?
In August 2026, Bras N Things had more branded searches than Bonds among lingerie brands in New Zealand. Bras N Things was estimated to have 25.9K branded searches compared to Bonds’ 7.7K, and held a 25.3% Share of Search versus Bonds’ 7.5%.
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Which is more popular in search, Bonds or Bras N Things?
Compare the lingerie and underwear brands New Zealanders buy bras and briefs from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bras N Things, Bonds. The figures are in the table below the chart.
View monthly share of search table
| Month | Calvin Klein | Bras N Things | Bendon | Bonds | Victoria's Secret | Honey Birdette | Jockey |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.8% | 24.3% | 28.7% | 6.9% | 7.8% | 2.2% | 1.3% |
| Nov 2025 | 36.6% | 21.5% | 27.9% | 6.2% | 4.6% | 1.9% | 1.2% |
| Dec 2025 | 38% | 22.4% | 26.9% | 5.6% | 4% | 2% | 1.1% |
| Jan 2026 | 32.2% | 24.9% | 29% | 6.5% | 4% | 2.2% | 1.1% |
| Feb 2026 | 33.1% | 24.8% | 28.6% | 6.4% | 4% | 2.1% | 1% |
| Mar 2026 | 39.5% | 21.4% | 24.2% | 6.9% | 4.5% | 2.3% | 1.1% |
| Apr 2026 | 35.1% | 24% | 25.1% | 5.8% | 6.4% | 2.1% | 1.3% |
| May 2026 | 37.2% | 23.6% | 24.5% | 5.7% | 5.1% | 2.4% | 1.4% |
| Jun 2026 | 36.9% | 24.4% | 23.1% | 6.7% | 5.1% | 2.5% | 1.4% |
| Jul 2026 | 36.8% | 25.2% | 23.1% | 6% | 5.3% | 2.5% | 1.2% |
| Aug 2026 | 33% | 25.3% | 24.9% | 7.5% | 5.6% | 2.4% | 1.4% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Bonds and Bras N Things comparison changed over the last 12 months?
3 findings
- Bras N Things was ahead of Bonds in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bonds’ estimated Share of Search among lingerie brands in New Zealand moved from 6.9% to 7.5%, and its estimated monthly branded searches moved from 7.4K to 7.7K.
- Across the 11 months ending August 2026, Bras N Things’ estimated Share of Search among lingerie brands in New Zealand moved from 24.3% to 25.3%, and its estimated monthly branded searches moved from 26K to 25.9K.
How did search popularity change for New Zealand lingerie brands in August 2026?
2 changes
In August 2026, Bonds gained estimated Share of Search among lingerie brands in New Zealand, from 6% to 7.5%.
Bras N Things’ estimated Share of Search among lingerie brands in New Zealand has gained ground for 3 months in a row, from 23.6% to 25.3% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bonds’ and Bras N Things’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bonds
14 branded search terms
- bonds boxers
- bonds bras
- bonds briefs
- bonds cotton underwear
- bonds female underwear
- bonds lingerie
- bonds male underwear
- bonds mens briefs
- bonds nz
- bonds period underwear
- bonds period undies
- bonds training undies
- bonds underwear
- bonds undies
Bras N Things
20 branded search terms
- bathers bras n things
- bodysuit bras n things
- bras n things
- bras n things bra
- bras n things lingerie
- bras n things locations
- bras n things near me
- bras n things nz
- bras n things online
- bras n things outlet
- bras n things pjs
- bras n things queensgate
- bras n things shop
- bras n things st lukes
- bras n things te awa
- bras n things underwear
- brasnthings
- brasnthings co nz
- brasnthings lingerie
- brasnthings nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.