Bendon vs Victoria's Secret:Which is more popular by branded search in New Zealand?
In August 2026, Bendon had more branded searches than Victoria's Secret among lingerie brands in New Zealand. Bendon was estimated to have 25.6K branded searches compared to Victoria's Secret’s 5.7K, and held a 24.9% Share of Search versus Victoria's Secret’s 5.6%.
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Which is more popular in search, Bendon or Victoria's Secret?
Compare the lingerie and underwear brands New Zealanders buy bras and briefs from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bendon, Victoria's Secret. The figures are in the table below the chart.
View monthly share of search table
| Month | Calvin Klein | Bras N Things | Bendon | Bonds | Victoria's Secret | Honey Birdette | Jockey |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.8% | 24.3% | 28.7% | 6.9% | 7.8% | 2.2% | 1.3% |
| Nov 2025 | 36.6% | 21.5% | 27.9% | 6.2% | 4.6% | 1.9% | 1.2% |
| Dec 2025 | 38% | 22.4% | 26.9% | 5.6% | 4% | 2% | 1.1% |
| Jan 2026 | 32.2% | 24.9% | 29% | 6.5% | 4% | 2.2% | 1.1% |
| Feb 2026 | 33.1% | 24.8% | 28.6% | 6.4% | 4% | 2.1% | 1% |
| Mar 2026 | 39.5% | 21.4% | 24.2% | 6.9% | 4.5% | 2.3% | 1.1% |
| Apr 2026 | 35.1% | 24% | 25.1% | 5.8% | 6.4% | 2.1% | 1.3% |
| May 2026 | 37.2% | 23.6% | 24.5% | 5.7% | 5.1% | 2.4% | 1.4% |
| Jun 2026 | 36.9% | 24.4% | 23.1% | 6.7% | 5.1% | 2.5% | 1.4% |
| Jul 2026 | 36.8% | 25.2% | 23.1% | 6% | 5.3% | 2.5% | 1.2% |
| Aug 2026 | 33% | 25.3% | 24.9% | 7.5% | 5.6% | 2.4% | 1.4% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Bendon and Victoria's Secret comparison changed over the last 12 months?
3 findings
- Bendon was ahead of Victoria's Secret in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bendon’s estimated Share of Search among lingerie brands in New Zealand moved from 28.7% to 24.9%, and its estimated monthly branded searches moved from 30.7K to 25.6K.
- Across the 11 months ending August 2026, Victoria's Secret’s estimated Share of Search among lingerie brands in New Zealand moved from 7.8% to 5.6%, and its estimated monthly branded searches moved from 8.4K to 5.7K.
How did search popularity change for New Zealand lingerie brands in August 2026?
2 changes
In August 2026, Bendon gained estimated Share of Search among lingerie brands in New Zealand, from 23.1% to 24.9%.
Estimated monthly branded searches for Victoria's Secret in New Zealand fell 32% over 11 measured months, from 8.4K to 5.7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bendon’s and Victoria's Secret’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bendon
19 branded search terms
- bendon
- bendon bras
- bendon lingerie
- bendon ltd
- bendon lunn ave
- bendon man
- bendon man underwear
- bendon near me
- bendon nz
- bendon online
- bendon outlet near me
- bendon outlet online
- bendon outlets
- bendon sale
- bendon sleepwear
- bendon sports bra
- bendon undies
- bendon westgate
- bendonlingerie co nz
Victoria's Secret
16 branded search terms
- bare victorias secret
- victorias secret
- victorias secret fragrance
- victorias secret lingerie
- victorias secret lotion
- victorias secret near me
- victorias secret nz
- victorias secret online
- victorias secret ph
- victorias secret underwear
- victoriassecret
- victoriassecret bras
- victoriassecret com
- victoriassecret lingerie
- victoriassecret nz
- victoriassecret underwear
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.