Brandwave

Bendon vs Calvin Klein:Which is more popular?

In September 2026, Bendon had more branded searches than Calvin Klein among lingerie brands in New Zealand. Bendon had about 22,900 branded searches, while Calvin Klein had 21,000. Bendon made up 30.7% of all lingerie brand searches we track, and Calvin Klein accounted for 28.1%. When we asked ChatGPT and Google AI Overviews about lingerie brands, Bendon appeared in three of the five answers and Calvin Klein in two. Bendon was mentioned before Calvin Klein in three out of five answers.

Among lingerie brands in New Zealand in September 2026

Who do people search for more?

Bendon, about 9% more searches than Calvin Klein

Bendon 22.9K searchesCalvin Klein 20.9K searches

Who does AI mention more?

Bendon, mentioned in 3 of 5 answers, Calvin Klein in 2

Bendon in 3 of 5Calvin Klein in 2 of 5

Who does AI recommend more?

Bendon, named ahead of Calvin Klein in 3 of 5 answers

Bendon first in 3Calvin Klein first in 2

Follow Bendon vs Calvin Klein and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top lingerie brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bendon was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Calvin Klein was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Bendon was listed before Calvin Klein in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bendon1st
  2. Rose & Thorne1st
  3. Boody3rd
  4. Bras N Things4th
  5. Calvin Klein5th
  6. Jockey6th
  7. Bonds7th
  8. Honey Birdette–
  9. Victoria's Secret–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Boody5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bendon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bras N Things3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rose & Thorne3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Calvin Klein2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jockey2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bonds1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Honey Birdette0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Victoria's Secret0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lingerie brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Bendon or Calvin Klein more popular in search?

This chart shows how often people search Google for Bendon and Calvin Klein by name. Each line represents a brand's share of searches for all nine lingerie brands we track, month by month, from searches in New Zealand.

Bendon and Calvin Klein among lingerie brands in New Zealand, by month

Share of searches by month for Bendon, Calvin Klein. The figures are in the table below the chart.

View monthly share of searches table
MonthBendonCalvin KleinBras N ThingsBoodyHoney BirdetteBondsRose & ThorneJockeyVictoria's Secret
Oct 202537%22.9%27.4%4.8%2.6%1.8%2.1%1.2%0.31%
Nov 202533.1%28.1%23%9%2.2%1.6%1.7%1%0.17%
Dec 202533.1%31.8%24.5%4.3%2.4%1.6%1.3%0.85%0.18%
Jan 202636.5%25.5%26.9%4.4%2.4%1.6%1.6%0.87%0.21%
Feb 202635.2%28.1%25.8%4.2%2.4%1.5%1.9%0.83%0.23%
Mar 202629.6%34.8%22.6%5.9%2.7%1.5%1.7%0.96%0.24%
Apr 202632.2%28.5%27.2%4.7%2.6%1.4%1.7%1.3%0.34%
May 202630%31.1%26%5.6%2.6%1.6%1.6%1.3%0.24%
Jun 202628%31.9%25.2%8%2.1%1.6%1.9%1.1%0.16%
Jul 202629.9%29.7%28%4.9%2.9%1.7%1.8%0.99%0.2%
Aug 202631.3%27.8%28.1%4.9%2.7%2%1.8%1.2%0.33%
Sep 202630.7%28.1%27.6%4.8%3.3%1.9%1.7%1.4%0.4%

How has the Bendon and Calvin Klein comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Calvin Klein took it in March 2026, Bendon took it in April 2026, Calvin Klein took it in May 2026, Bendon took it in July 2026.
  • Across the 12 months ending September 2026, Bendon’s share of searches among lingerie brands in New Zealand moved from 37% to 30.7%, and its estimated monthly branded searches moved from 27.9K to 22.9K.
  • Across the 12 months ending September 2026, Calvin Klein’s share of searches among lingerie brands in New Zealand moved from 22.9% to 28.1%, and its estimated monthly branded searches moved from 17.3K to 20.9K.

How did search popularity change for New Zealand lingerie brands in September 2026?

2 changes

  1. In September 2026, Bendon lost share of searches among lingerie brands in New Zealand, from 31.3% to 30.7%.

  2. In September 2026, Calvin Klein rose from 3rd to 2nd among lingerie brands in New Zealand.

How are branded searches counted?

22 search terms

Brandwave collects information about searches that people make online using Bendon’s and Calvin Klein’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bendon

13 branded search terms

  • bendon
  • bendon bras
  • bendon lingerie
  • bendon ltd
  • bendon lunn ave
  • bendon man
  • bendon man underwear
  • bendon outlets
  • bendon sale
  • bendon sleepwear
  • bendon sports bra
  • bendon undies
  • bendon westgate

Calvin Klein

9 branded search terms

  • calvin klein
  • calvin klein bra
  • calvin klein eternity
  • calvin klein euphoria
  • calvin klein jean
  • calvin klein lingerie
  • calvin klein outlet
  • calvin klein underwear
  • calvinklein

How the Brand Demand Index is measured

Other head-to-heads among lingerie brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free