Brandwave

Calvin Klein vs Honey Birdette:Which is more popular?

In September 2026, Calvin Klein had more branded searches than Honey Birdette among lingerie brands in New Zealand. Calvin Klein had about 21,000 branded searches, while Honey Birdette had 2,480. Calvin Klein made up 28.1% of all lingerie brand searches we track, and Honey Birdette accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about lingerie brands, Calvin Klein appeared in two of the five answers and Honey Birdette in none.

Among lingerie brands in New Zealand in September 2026

Who do people search for more?

Calvin Klein, about 8 searches for every 1 for Honey Birdette

Calvin Klein 20.9K searchesHoney Birdette 2.5K searches

Who does AI mention more?

Calvin Klein, mentioned in 2 of 5 answers, Honey Birdette in 0

Calvin Klein in 2 of 5Honey Birdette in 0 of 5

Who does AI recommend more?

Calvin Klein, the only one of the two named

Calvin Klein first in 2Honey Birdette never named

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Top lingerie brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Calvin Klein was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Honey Birdette did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bendon1st
  2. Rose & Thorne1st
  3. Boody3rd
  4. Bras N Things4th
  5. Calvin Klein5th
  6. Jockey6th
  7. Bonds7th
  8. Honey Birdette–
  9. Victoria's Secret–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Boody5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bendon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bras N Things3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rose & Thorne3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Calvin Klein2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jockey2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bonds1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Honey Birdette0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Victoria's Secret0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lingerie brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Calvin Klein or Honey Birdette more popular in search?

This chart shows how often people search Google for Calvin Klein and Honey Birdette by name. Each line represents a brand's share of searches for all nine lingerie brands we track, month by month, from searches in New Zealand.

Calvin Klein and Honey Birdette among lingerie brands in New Zealand, by month

Share of searches by month for Calvin Klein, Honey Birdette. The figures are in the table below the chart.

View monthly share of searches table
MonthBendonCalvin KleinBras N ThingsBoodyHoney BirdetteBondsRose & ThorneJockeyVictoria's Secret
Oct 202537%22.9%27.4%4.8%2.6%1.8%2.1%1.2%0.31%
Nov 202533.1%28.1%23%9%2.2%1.6%1.7%1%0.17%
Dec 202533.1%31.8%24.5%4.3%2.4%1.6%1.3%0.85%0.18%
Jan 202636.5%25.5%26.9%4.4%2.4%1.6%1.6%0.87%0.21%
Feb 202635.2%28.1%25.8%4.2%2.4%1.5%1.9%0.83%0.23%
Mar 202629.6%34.8%22.6%5.9%2.7%1.5%1.7%0.96%0.24%
Apr 202632.2%28.5%27.2%4.7%2.6%1.4%1.7%1.3%0.34%
May 202630%31.1%26%5.6%2.6%1.6%1.6%1.3%0.24%
Jun 202628%31.9%25.2%8%2.1%1.6%1.9%1.1%0.16%
Jul 202629.9%29.7%28%4.9%2.9%1.7%1.8%0.99%0.2%
Aug 202631.3%27.8%28.1%4.9%2.7%2%1.8%1.2%0.33%
Sep 202630.7%28.1%27.6%4.8%3.3%1.9%1.7%1.4%0.4%

How has the Calvin Klein and Honey Birdette comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand lingerie brands in September 2026?

2 changes

  1. In September 2026, Honey Birdette gained share of searches among lingerie brands in New Zealand, from 2.7% to 3.3%.

  2. In September 2026, Calvin Klein rose from 3rd to 2nd among lingerie brands in New Zealand.

How are branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Calvin Klein’s and Honey Birdette’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Calvin Klein

9 branded search terms

  • calvin klein
  • calvin klein bra
  • calvin klein eternity
  • calvin klein euphoria
  • calvin klein jean
  • calvin klein lingerie
  • calvin klein outlet
  • calvin klein underwear
  • calvinklein

Honey Birdette

7 branded search terms

  • honey birdette
  • honey birdette bras
  • honey birdette lingerie
  • honey birdette sale
  • honey birdette underwear
  • honeybirdette
  • honeybirdette lingerie

How the Brand Demand Index is measured

Other head-to-heads among lingerie brands

Creator with pink hair and a pink jacket

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