Bendon vs Boody:Which is more popular?
In September 2026, Bendon had more branded searches than Boody among lingerie brands in New Zealand. Bendon had about 22,900 branded searches, while Boody had 3,600. Bendon made up 30.7% of all lingerie brand searches we track, and Boody accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about lingerie brands, Boody appeared in all five answers and Bendon in three. Bendon was mentioned before Boody in three out of five answers.
Who do people search for more?
Bendon, about 6 searches for every 1 for Boody
Who does AI mention more?
Boody, mentioned in every answer we collected
Who does AI recommend more?
Bendon, named ahead of Boody in 3 of 5 answers
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Top lingerie brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Boody appeared in all five answers. Bendon was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bendon was listed before Boody in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Bendon1st
Rose & Thorne1st- Boody3rd
Bras N Things4th
Calvin Klein5th
Jockey6th
Bonds7th
Honey Birdette–
Victoria's Secret–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Boody5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bendon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bras N Things3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rose & Thorne3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Calvin Klein2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Jockey2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bonds1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Honey Birdette0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Victoria's Secret0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lingerie brands
5 answers
Asked ChatGPT
“Which lingerie brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best lingerie brands in New Zealand?”
Asked ChatGPT
“What's the best lingerie brand in New Zealand for everyday comfort?”
Searched Google, AI Overview
“bras nz”
Searched Google, AI Overview
“women's underwear nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Bendon or Boody more popular in search?
This chart shows how often people search Google for Bendon and Boody by name. Each line represents a brand's share of searches for all nine lingerie brands we track, month by month, from searches in New Zealand.
Share of searches by month for Bendon, Boody. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bendon | Calvin Klein | Bras N Things | Boody | Honey Birdette | Bonds | Rose & Thorne | Jockey | Victoria's Secret |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37% | 22.9% | 27.4% | 4.8% | 2.6% | 1.8% | 2.1% | 1.2% | 0.31% |
| Nov 2025 | 33.1% | 28.1% | 23% | 9% | 2.2% | 1.6% | 1.7% | 1% | 0.17% |
| Dec 2025 | 33.1% | 31.8% | 24.5% | 4.3% | 2.4% | 1.6% | 1.3% | 0.85% | 0.18% |
| Jan 2026 | 36.5% | 25.5% | 26.9% | 4.4% | 2.4% | 1.6% | 1.6% | 0.87% | 0.21% |
| Feb 2026 | 35.2% | 28.1% | 25.8% | 4.2% | 2.4% | 1.5% | 1.9% | 0.83% | 0.23% |
| Mar 2026 | 29.6% | 34.8% | 22.6% | 5.9% | 2.7% | 1.5% | 1.7% | 0.96% | 0.24% |
| Apr 2026 | 32.2% | 28.5% | 27.2% | 4.7% | 2.6% | 1.4% | 1.7% | 1.3% | 0.34% |
| May 2026 | 30% | 31.1% | 26% | 5.6% | 2.6% | 1.6% | 1.6% | 1.3% | 0.24% |
| Jun 2026 | 28% | 31.9% | 25.2% | 8% | 2.1% | 1.6% | 1.9% | 1.1% | 0.16% |
| Jul 2026 | 29.9% | 29.7% | 28% | 4.9% | 2.9% | 1.7% | 1.8% | 0.99% | 0.2% |
| Aug 2026 | 31.3% | 27.8% | 28.1% | 4.9% | 2.7% | 2% | 1.8% | 1.2% | 0.33% |
| Sep 2026 | 30.7% | 28.1% | 27.6% | 4.8% | 3.3% | 1.9% | 1.7% | 1.4% | 0.4% |
How has the Bendon and Boody comparison changed over the last 12 months?
3 findings
- Bendon was ahead of Boody in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bendon’s share of searches among lingerie brands in New Zealand moved from 37% to 30.7%, and its estimated monthly branded searches moved from 27.9K to 22.9K.
- Across the 12 months ending September 2026, Boody’s share of searches among lingerie brands in New Zealand held steady at 4.8%, and its estimated monthly branded searches held steady at 3.6K.
How did search popularity change for New Zealand lingerie brands in September 2026?
1 change
In September 2026, Bendon lost share of searches among lingerie brands in New Zealand, from 31.3% to 30.7%.
How are branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using Bendon’s and Boody’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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