Brandwave

Bras N Things vs Calvin Klein:Which is more popular?

In September 2026, Bras N Things and Calvin Klein were level in searches among lingerie brands in New Zealand, with an estimated 20.6K versus 20.9K branded searches, at 27.6% and 28.1% of the total. When we asked ChatGPT and Google AI Overviews about lingerie brands, Bras N Things appeared in three of the five answers and Calvin Klein in two. Bras N Things was mentioned before Calvin Klein in two out of three answers that named either.

Among lingerie brands in New Zealand in September 2026

Who do people search for more?

Calvin Klein and Bras N Things are searched for about as often as each other.

Calvin Klein 20.9K searchesBras N Things 20.6K searches

Who does AI mention more?

Bras N Things, mentioned in 3 of 5 answers, Calvin Klein in 2

Bras N Things in 3 of 5Calvin Klein in 2 of 5

Who does AI recommend more?

Bras N Things, named ahead of Calvin Klein in 2 of 3 answers

Bras N Things first in 2Calvin Klein first in 1

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Top lingerie brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bras N Things was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Calvin Klein was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Bras N Things was listed before Calvin Klein in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bendon1st
  2. Rose & Thorne1st
  3. Boody3rd
  4. Bras N Things4th
  5. Calvin Klein5th
  6. Jockey6th
  7. Bonds7th
  8. Honey Birdette–
  9. Victoria's Secret–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Boody5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bendon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bras N Things3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rose & Thorne3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Calvin Klein2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jockey2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bonds1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Honey Birdette0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Victoria's Secret0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lingerie brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Bras N Things or Calvin Klein more popular in search?

This chart shows how often people search Google for Bras N Things and Calvin Klein by name. Each line represents a brand's share of searches for all nine lingerie brands we track, month by month, from searches in New Zealand.

Bras N Things and Calvin Klein among lingerie brands in New Zealand, by month

Share of searches by month for Calvin Klein, Bras N Things. The figures are in the table below the chart.

View monthly share of searches table
MonthBendonCalvin KleinBras N ThingsBoodyHoney BirdetteBondsRose & ThorneJockeyVictoria's Secret
Oct 202537%22.9%27.4%4.8%2.6%1.8%2.1%1.2%0.31%
Nov 202533.1%28.1%23%9%2.2%1.6%1.7%1%0.17%
Dec 202533.1%31.8%24.5%4.3%2.4%1.6%1.3%0.85%0.18%
Jan 202636.5%25.5%26.9%4.4%2.4%1.6%1.6%0.87%0.21%
Feb 202635.2%28.1%25.8%4.2%2.4%1.5%1.9%0.83%0.23%
Mar 202629.6%34.8%22.6%5.9%2.7%1.5%1.7%0.96%0.24%
Apr 202632.2%28.5%27.2%4.7%2.6%1.4%1.7%1.3%0.34%
May 202630%31.1%26%5.6%2.6%1.6%1.6%1.3%0.24%
Jun 202628%31.9%25.2%8%2.1%1.6%1.9%1.1%0.16%
Jul 202629.9%29.7%28%4.9%2.9%1.7%1.8%0.99%0.2%
Aug 202631.3%27.8%28.1%4.9%2.7%2%1.8%1.2%0.33%
Sep 202630.7%28.1%27.6%4.8%3.3%1.9%1.7%1.4%0.4%

How has the Bras N Things and Calvin Klein comparison changed over the last 12 months?

3 findings
  • The lead changed hands 5 times in the 12 months ending September 2026: Calvin Klein took it in November 2025, Bras N Things took it in January 2026, Calvin Klein took it in February 2026, Bras N Things took it in August 2026, Calvin Klein took it in September 2026.
  • Across the 12 months ending September 2026, Bras N Things’ share of searches among lingerie brands in New Zealand moved from 27.4% to 27.6%, and its estimated monthly branded searches moved from 20.7K to 20.6K.
  • Across the 12 months ending September 2026, Calvin Klein’s share of searches among lingerie brands in New Zealand moved from 22.9% to 28.1%, and its estimated monthly branded searches moved from 17.3K to 20.9K.

How did search popularity change for New Zealand lingerie brands in September 2026?

2 changes

  1. In September 2026, Calvin Klein rose from 3rd to 2nd among lingerie brands in New Zealand.

  2. In September 2026, Bras N Things fell from 2nd to 3rd among lingerie brands in New Zealand.

How are branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Bras N Things’ and Calvin Klein’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bras N Things

11 branded search terms

  • bathers bras n things
  • bodysuit bras n things
  • bras n things
  • bras n things bra
  • bras n things lingerie
  • bras n things outlet
  • bras n things pjs
  • bras n things queensgate
  • bras n things underwear
  • brasnthings
  • brasnthings lingerie

Calvin Klein

9 branded search terms

  • calvin klein
  • calvin klein bra
  • calvin klein eternity
  • calvin klein euphoria
  • calvin klein jean
  • calvin klein lingerie
  • calvin klein outlet
  • calvin klein underwear
  • calvinklein

How the Brand Demand Index is measured

Other head-to-heads among lingerie brands

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