Honey Birdette vs Victoria's Secret:Which is more popular by branded search in New Zealand?
In August 2026, Victoria's Secret had more branded searches than Honey Birdette among lingerie brands in New Zealand. Victoria's Secret was estimated to have 5.7K branded searches compared to Honey Birdette’s 2.4K, and held a 5.6% Share of Search versus Honey Birdette’s 2.4%.
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Which is more popular in search, Honey Birdette or Victoria's Secret?
Compare the lingerie and underwear brands New Zealanders buy bras and briefs from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Victoria's Secret, Honey Birdette. The figures are in the table below the chart.
View monthly share of search table
| Month | Calvin Klein | Bras N Things | Bendon | Bonds | Victoria's Secret | Honey Birdette | Jockey |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.8% | 24.3% | 28.7% | 6.9% | 7.8% | 2.2% | 1.3% |
| Nov 2025 | 36.6% | 21.5% | 27.9% | 6.2% | 4.6% | 1.9% | 1.2% |
| Dec 2025 | 38% | 22.4% | 26.9% | 5.6% | 4% | 2% | 1.1% |
| Jan 2026 | 32.2% | 24.9% | 29% | 6.5% | 4% | 2.2% | 1.1% |
| Feb 2026 | 33.1% | 24.8% | 28.6% | 6.4% | 4% | 2.1% | 1% |
| Mar 2026 | 39.5% | 21.4% | 24.2% | 6.9% | 4.5% | 2.3% | 1.1% |
| Apr 2026 | 35.1% | 24% | 25.1% | 5.8% | 6.4% | 2.1% | 1.3% |
| May 2026 | 37.2% | 23.6% | 24.5% | 5.7% | 5.1% | 2.4% | 1.4% |
| Jun 2026 | 36.9% | 24.4% | 23.1% | 6.7% | 5.1% | 2.5% | 1.4% |
| Jul 2026 | 36.8% | 25.2% | 23.1% | 6% | 5.3% | 2.5% | 1.2% |
| Aug 2026 | 33% | 25.3% | 24.9% | 7.5% | 5.6% | 2.4% | 1.4% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Honey Birdette and Victoria's Secret comparison changed over the last 12 months?
3 findings
- Victoria's Secret was ahead of Honey Birdette in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Honey Birdette’s estimated Share of Search among lingerie brands in New Zealand moved from 2.2% to 2.4%, and its estimated monthly branded searches moved from 2.3K to 2.4K.
- Across the 11 months ending August 2026, Victoria's Secret’s estimated Share of Search among lingerie brands in New Zealand moved from 7.8% to 5.6%, and its estimated monthly branded searches moved from 8.4K to 5.7K.
How did search popularity change for New Zealand lingerie brands in August 2026?
1 change
Estimated monthly branded searches for Victoria's Secret in New Zealand fell 32% over 11 measured months, from 8.4K to 5.7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Honey Birdette’s and Victoria's Secret’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Honey Birdette
13 branded search terms
- honey birdette
- honey birdette au
- honey birdette bras
- honey birdette lingerie
- honey birdette near me
- honey birdette nz
- honey birdette online
- honey birdette sale
- honey birdette underwear
- honeybirdette
- honeybirdette com
- honeybirdette lingerie
- honeybirdette nz
Victoria's Secret
16 branded search terms
- bare victorias secret
- victorias secret
- victorias secret fragrance
- victorias secret lingerie
- victorias secret lotion
- victorias secret near me
- victorias secret nz
- victorias secret online
- victorias secret ph
- victorias secret underwear
- victoriassecret
- victoriassecret bras
- victoriassecret com
- victoriassecret lingerie
- victoriassecret nz
- victoriassecret underwear
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.