Boody vs Victoria's Secret:Which is more popular?
In September 2026, Boody had more branded searches than Victoria's Secret among lingerie brands in New Zealand. Boody had about 3,600 branded searches, while Victoria's Secret had 300. Boody made up 4.8% of all lingerie brand searches we track, and Victoria's Secret accounted for 0.4%. When we asked ChatGPT and Google AI Overviews about lingerie brands, Boody appeared in all five answers and Victoria's Secret in none.
Who do people search for more?
Boody, about 12 searches for every 1 for Victoria's Secret
Who does AI mention more?
Boody, mentioned in every answer we collected
Who does AI recommend more?
Boody, the only one of the two named
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Top lingerie brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Boody appeared in all five answers. Victoria's Secret did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bendon1st
Rose & Thorne1st- Boody3rd
Bras N Things4th
Calvin Klein5th
Jockey6th
Bonds7th
Honey Birdette–
Victoria's Secret–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Boody5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bendon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bras N Things3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rose & Thorne3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Calvin Klein2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Jockey2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bonds1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Honey Birdette0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Victoria's Secret0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lingerie brands
5 answers
Asked ChatGPT
“Which lingerie brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best lingerie brands in New Zealand?”
Asked ChatGPT
“What's the best lingerie brand in New Zealand for everyday comfort?”
Searched Google, AI Overview
“bras nz”
Searched Google, AI Overview
“women's underwear nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Boody or Victoria's Secret more popular in search?
This chart shows how often people search Google for Boody and Victoria's Secret by name. Each line represents a brand's share of searches for all nine lingerie brands we track, month by month, from searches in New Zealand.
Share of searches by month for Boody, Victoria's Secret. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bendon | Calvin Klein | Bras N Things | Boody | Honey Birdette | Bonds | Rose & Thorne | Jockey | Victoria's Secret |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37% | 22.9% | 27.4% | 4.8% | 2.6% | 1.8% | 2.1% | 1.2% | 0.31% |
| Nov 2025 | 33.1% | 28.1% | 23% | 9% | 2.2% | 1.6% | 1.7% | 1% | 0.17% |
| Dec 2025 | 33.1% | 31.8% | 24.5% | 4.3% | 2.4% | 1.6% | 1.3% | 0.85% | 0.18% |
| Jan 2026 | 36.5% | 25.5% | 26.9% | 4.4% | 2.4% | 1.6% | 1.6% | 0.87% | 0.21% |
| Feb 2026 | 35.2% | 28.1% | 25.8% | 4.2% | 2.4% | 1.5% | 1.9% | 0.83% | 0.23% |
| Mar 2026 | 29.6% | 34.8% | 22.6% | 5.9% | 2.7% | 1.5% | 1.7% | 0.96% | 0.24% |
| Apr 2026 | 32.2% | 28.5% | 27.2% | 4.7% | 2.6% | 1.4% | 1.7% | 1.3% | 0.34% |
| May 2026 | 30% | 31.1% | 26% | 5.6% | 2.6% | 1.6% | 1.6% | 1.3% | 0.24% |
| Jun 2026 | 28% | 31.9% | 25.2% | 8% | 2.1% | 1.6% | 1.9% | 1.1% | 0.16% |
| Jul 2026 | 29.9% | 29.7% | 28% | 4.9% | 2.9% | 1.7% | 1.8% | 0.99% | 0.2% |
| Aug 2026 | 31.3% | 27.8% | 28.1% | 4.9% | 2.7% | 2% | 1.8% | 1.2% | 0.33% |
| Sep 2026 | 30.7% | 28.1% | 27.6% | 4.8% | 3.3% | 1.9% | 1.7% | 1.4% | 0.4% |
How has the Boody and Victoria's Secret comparison changed over the last 12 months?
3 findings
- Boody was ahead of Victoria's Secret in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Boody’s share of searches among lingerie brands in New Zealand held steady at 4.8%, and its estimated monthly branded searches held steady at 3.6K.
- Across the 12 months ending September 2026, Victoria's Secret’s share of searches among lingerie brands in New Zealand moved from 0.31% to 0.4%, and its estimated monthly branded searches moved from 230 to 300.
How did search popularity change for New Zealand lingerie brands in September 2026?
1 change
Estimated monthly branded searches for Victoria's Secret in New Zealand rose 30.4% over 12 measured months, from 230 to 300 in September 2026.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Boody’s and Victoria's Secret’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Boody
1 branded search term
- boody
Victoria's Secret
11 branded search terms
- bare victorias secret
- victorias secret
- victorias secret fragrance
- victorias secret lingerie
- victorias secret lotion
- victorias secret ph
- victorias secret underwear
- victoriassecret
- victoriassecret bras
- victoriassecret lingerie
- victoriassecret underwear
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