Brandwave

Bras N Things vs Victoria's Secret:Which is more popular by branded search in New Zealand?

In August 2026, Bras N Things had more branded searches than Victoria's Secret among lingerie brands in New Zealand. Bras N Things was estimated to have 25.9K branded searches compared to Victoria's Secret’s 5.7K, and held a 25.3% Share of Search versus Victoria's Secret’s 5.6%.

Share of Search among lingerie brands in New Zealand in August 2026Which is more popular in search, Bras N Things or Victoria's Secret?
Bras N Things25.3%25.9K searches
vs
Victoria's Secret5.6%5.7K searches
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Which is more popular in search, Bras N Things or Victoria's Secret?

Compare the lingerie and underwear brands New Zealanders buy bras and briefs from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bras N Things and Victoria's Secret among lingerie brands in New Zealand, by month

Share of Search by month for Bras N Things, Victoria's Secret. The figures are in the table below the chart.

View monthly share of search table
MonthCalvin KleinBras N ThingsBendonBondsVictoria's SecretHoney BirdetteJockey
Oct 202528.8%24.3%28.7%6.9%7.8%2.2%1.3%
Nov 202536.6%21.5%27.9%6.2%4.6%1.9%1.2%
Dec 202538%22.4%26.9%5.6%4%2%1.1%
Jan 202632.2%24.9%29%6.5%4%2.2%1.1%
Feb 202633.1%24.8%28.6%6.4%4%2.1%1%
Mar 202639.5%21.4%24.2%6.9%4.5%2.3%1.1%
Apr 202635.1%24%25.1%5.8%6.4%2.1%1.3%
May 202637.2%23.6%24.5%5.7%5.1%2.4%1.4%
Jun 202636.9%24.4%23.1%6.7%5.1%2.5%1.4%
Jul 202636.8%25.2%23.1%6%5.3%2.5%1.2%
Aug 202633%25.3%24.9%7.5%5.6%2.4%1.4%
Sep 2026———————

How has the Bras N Things and Victoria's Secret comparison changed over the last 12 months?

How did search popularity change for New Zealand lingerie brands in August 2026?

  1. Bras N Things’ estimated Share of Search among lingerie brands in New Zealand has gained ground for 3 months in a row, from 23.6% to 25.3% in August 2026.

  2. Estimated monthly branded searches for Victoria's Secret in New Zealand fell 32% over 11 measured months, from 8.4K to 5.7K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Bras N Things’ and Victoria's Secret’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bras N Things

20 branded search terms

  • bathers bras n things
  • bodysuit bras n things
  • bras n things
  • bras n things bra
  • bras n things lingerie
  • bras n things locations
  • bras n things near me
  • bras n things nz
  • bras n things online
  • bras n things outlet
  • bras n things pjs
  • bras n things queensgate
  • bras n things shop
  • bras n things st lukes
  • bras n things te awa
  • bras n things underwear
  • brasnthings
  • brasnthings co nz
  • brasnthings lingerie
  • brasnthings nz

Victoria's Secret

16 branded search terms

  • bare victorias secret
  • victorias secret
  • victorias secret fragrance
  • victorias secret lingerie
  • victorias secret lotion
  • victorias secret near me
  • victorias secret nz
  • victorias secret online
  • victorias secret ph
  • victorias secret underwear
  • victoriassecret
  • victoriassecret bras
  • victoriassecret com
  • victoriassecret lingerie
  • victoriassecret nz
  • victoriassecret underwear

How the Brand Demand Index is measured

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