Brandwave

Adidas vs Lululemon:Which is more popular?

In September 2026, Lululemon had more branded searches than Adidas among sports bra brands in New Zealand. Lululemon had about 79,200 branded searches, while Adidas had 67,000. Lululemon made up 34.7% of all sports bra brand searches we track, and Adidas accounted for 29.4%. When we asked ChatGPT and Google AI Overviews about sports bra brands, Lululemon appeared in four of the five answers and Adidas in two. Lululemon was mentioned before Adidas in three out of four answers that named either.

Among sports bra brands in New Zealand in September 2026

Who do people search for more?

Lululemon, about 18% more searches than Adidas

Lululemon 79.2K searchesAdidas 67K searches

Who does AI mention more?

Lululemon, mentioned in 4 of 5 answers, Adidas in 2

Lululemon in 4 of 5Adidas in 2 of 5

Who does AI recommend more?

Lululemon, named ahead of Adidas in 3 of 4 answers

Lululemon first in 3Adidas first in 1

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Top sports bra brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lululemon was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Adidas was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Lululemon was listed before Adidas in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Berlei1st
  2. Lululemon2nd
  3. Shock Absorber3rd
  4. Under Armour4th
  5. Adidas5th
  6. Nike6th
  7. Victoria's Secret–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lululemon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Berlei4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shock Absorber3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nike2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adidas2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Under Armour2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Victoria's Secret0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sports bra brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Adidas or Lululemon more popular in search?

This chart shows how often people search Google for Adidas and Lululemon by name. Each line represents a brand's share of searches for all seven sports bra brands we track, month by month, from searches in New Zealand.

Adidas and Lululemon among sports bra brands in New Zealand, by month

Share of searches by month for Lululemon, Adidas. The figures are in the table below the chart.

View monthly share of searches table
MonthLululemonNikeAdidasUnder ArmourBerleiVictoria's SecretShock Absorber
Oct 202540%30.8%25.1%3.7%0.22%0.1%0.07%
Nov 202542.4%30%24%3.3%0.21%0.05%0.04%
Dec 202542.9%31.9%21.6%3.4%0.13%0.05%0.03%
Jan 202639.6%33.9%22.4%3.7%0.24%0.07%0.06%
Feb 202648.1%27.5%21.2%2.9%0.2%0.06%0.05%
Mar 202639%31.2%26.6%2.9%0.21%0.06%0.04%
Apr 202639.9%30.2%26.1%3.5%0.2%0.09%0.05%
May 202637.9%30.1%28.4%3.3%0.18%0.07%0.06%
Jun 202638.1%30.5%27.8%3.3%0.17%0.05%0.05%
Jul 202633.3%32.4%29.9%4.2%0.16%0.06%0.04%
Aug 202637.5%31.6%27%3.7%0.18%0.09%0.04%
Sep 202634.7%31.9%29.4%3.7%0.18%0.12%0.04%

How has the Adidas and Lululemon comparison changed over the last 12 months?

3 findings
  • Lululemon was ahead of Adidas in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Adidas’ share of searches among sports bra brands in New Zealand moved from 25.1% to 29.4%, and its estimated monthly branded searches moved from 60.5K to 67K.
  • Across the 12 months ending September 2026, Lululemon’s share of searches among sports bra brands in New Zealand moved from 40% to 34.7%, and its estimated monthly branded searches moved from 96.3K to 79.2K.

How did search popularity change for New Zealand sports bra brands in September 2026?

2 changes

  1. In September 2026, Adidas gained share of searches among sports bra brands in New Zealand, from 27% to 29.4%.

  2. In September 2026, Lululemon lost share of searches among sports bra brands in New Zealand, from 37.5% to 34.7%.

How are branded searches counted?

26 search terms

Brandwave collects information about searches that people make online using Adidas’ and Lululemon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adidas

15 branded search terms

  • adidas
  • adidas adizero
  • adidas campus
  • adidas gazelle
  • adidas jacket
  • adidas logos
  • adidas originals
  • adidas outlets
  • adidas predator
  • adidas samba
  • adidas samba og
  • adidas slides
  • adidas spezial
  • adidas superstar
  • adidas trackpants

Lululemon

11 branded search terms

  • lululemon
  • lululemon align
  • lululemon america
  • lululemon outlet
  • lululemon pants
  • lululemon running shorts
  • lululemon sale
  • lululemon scuba
  • lululemon shorts
  • lululemon tops
  • lululemon yoga pants

How the Brand Demand Index is measured

Other head-to-heads among sports bra brands

Creator with pink hair and a pink jacket

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