Brandwave

Lululemon vs Under Armour:Which is more popular?

In September 2026, Lululemon had more branded searches than Under Armour among sports bra brands in New Zealand. Lululemon had about 79,200 branded searches, while Under Armour had 8,370. Lululemon made up 34.7% of all sports bra brand searches we track, and Under Armour accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about sports bra brands, Lululemon appeared in four of the five answers and Under Armour in two. Lululemon and Under Armour were each mentioned first in two of the four answers that named either.

Among sports bra brands in New Zealand in September 2026

Who do people search for more?

Lululemon, about 9 searches for every 1 for Under Armour

Lululemon 79.2K searchesUnder Armour 8.4K searches

Who does AI mention more?

Lululemon, mentioned in 4 of 5 answers, Under Armour in 2

Lululemon in 4 of 5Under Armour in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Lululemon first in 2Under Armour first in 2

Follow Lululemon vs Under Armour and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top sports bra brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lululemon was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Under Armour was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Lululemon and Under Armour were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Berlei1st
  2. Lululemon2nd
  3. Shock Absorber3rd
  4. Under Armour4th
  5. Adidas5th
  6. Nike6th
  7. Victoria's Secret–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lululemon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Berlei4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shock Absorber3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nike2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adidas2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Under Armour2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Victoria's Secret0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sports bra brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Lululemon or Under Armour more popular in search?

This chart shows how often people search Google for Lululemon and Under Armour by name. Each line represents a brand's share of searches for all seven sports bra brands we track, month by month, from searches in New Zealand.

Lululemon and Under Armour among sports bra brands in New Zealand, by month

Share of searches by month for Lululemon, Under Armour. The figures are in the table below the chart.

View monthly share of searches table
MonthLululemonNikeAdidasUnder ArmourBerleiVictoria's SecretShock Absorber
Oct 202540%30.8%25.1%3.7%0.22%0.1%0.07%
Nov 202542.4%30%24%3.3%0.21%0.05%0.04%
Dec 202542.9%31.9%21.6%3.4%0.13%0.05%0.03%
Jan 202639.6%33.9%22.4%3.7%0.24%0.07%0.06%
Feb 202648.1%27.5%21.2%2.9%0.2%0.06%0.05%
Mar 202639%31.2%26.6%2.9%0.21%0.06%0.04%
Apr 202639.9%30.2%26.1%3.5%0.2%0.09%0.05%
May 202637.9%30.1%28.4%3.3%0.18%0.07%0.06%
Jun 202638.1%30.5%27.8%3.3%0.17%0.05%0.05%
Jul 202633.3%32.4%29.9%4.2%0.16%0.06%0.04%
Aug 202637.5%31.6%27%3.7%0.18%0.09%0.04%
Sep 202634.7%31.9%29.4%3.7%0.18%0.12%0.04%

How has the Lululemon and Under Armour comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand sports bra brands in September 2026?

1 change

  1. In September 2026, Lululemon lost share of searches among sports bra brands in New Zealand, from 37.5% to 34.7%.

How are branded searches counted?

25 search terms

Brandwave collects information about searches that people make online using Lululemon’s and Under Armour’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lululemon

11 branded search terms

  • lululemon
  • lululemon align
  • lululemon america
  • lululemon outlet
  • lululemon pants
  • lululemon running shorts
  • lululemon sale
  • lululemon scuba
  • lululemon shorts
  • lululemon tops
  • lululemon yoga pants

Under Armour

14 branded search terms

  • pants under armour
  • under armour
  • under armour apparel
  • under armour caps
  • under armour heatgear
  • under armour outlet
  • under armour sale
  • under armour shorts
  • under armour slides
  • under armour underwear
  • under armour westgate
  • underarmour
  • underarmour compression
  • underarmour hovr

How the Brand Demand Index is measured

Other head-to-heads among sports bra brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free