Brandwave

How popular isUnder Armour in search?

In August 2026, there were an estimated 13.8K branded searches for Under Armour in New Zealand which is down 6.4% over the last 11 months. Under Armour holds 5.8% estimated Share of Search among New Zealand activewear brands and is ranked 4th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Lululemon63.6%
  2. Lorna Jane17.1%
  3. Gymshark8.5%
  4. Under Armour5.8%
  5. Alo Yoga5%
  6. Stax0.11%
Under Armour website (opens in a new tab)

Follow Under Armour and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which activewear brands compete with Under Armour?

Under Armour against activewear brands in New Zealand, by month

Share of Search by month for Lululemon, Lorna Jane, Gymshark, Under Armour, Alo Yoga. The figures are in the table below the chart.

View monthly share of search table
MonthLululemonLorna JaneGymsharkUnder ArmourAlo YogaStax
Oct 202565.8%15.2%9.1%6.4%3.5%0.05%
Nov 202564.5%14.5%12.4%5.5%3.1%0.06%
Dec 202569.5%13.9%7.9%6.1%2.7%0.04%
Jan 202662%15.1%12.1%6.5%4.2%0.06%
Feb 202668.9%14.6%8.1%5%3.4%0.06%
Mar 202663.5%17.6%9.8%5%4%0.08%
Apr 202660.5%19.8%10%5.7%4%0.1%
May 202662.3%19.2%8.3%5.5%4.6%0.08%
Jun 202662.2%18.5%9.8%5.1%4%0.43%
Jul 202655.9%21.6%10.9%6.7%4.5%0.43%
Aug 202663.6%17.1%8.5%5.8%5%0.11%
Sep 2026——————

  1. 1.Lululemon

    63.6%

    held 1st · 153K estimated branded searches · +21.1% vs prior month · +7.8 points

  2. 2.Lorna Jane

    17.1%

    held 2nd · 41K estimated branded searches · -15.9% vs prior month · -4.5 points

  3. 3.Gymshark

    8.5%

    held 3rd · 20.3K estimated branded searches · -17.1% vs prior month · -2.4 points

  4. 4.Under Armour

    5.8%

    held 4th · 13.8K estimated branded searches · -8.6% vs prior month · -0.9 points

  5. 5.Alo Yoga

    5%

    held 5th · 11.9K estimated branded searches · +15.9% vs prior month · +0.4 points

  6. 6.Stax

    0.11%

    held 6th · 260 estimated branded searches · -72.9% vs prior month · -0.3 points

Compare search popularity between Under Armour and its closest rivals

How has branded search demand for Under Armour changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Under Armour in New Zealand fell from 14.8K to 13.8K.
  • Across the 11 months ending August 2026, Under Armour’s estimated Share of Search among activewear brands in New Zealand decreased from 6.4% to 5.8%.
  • Across the 11 months ending August 2026, Under Armour’s estimated Share of Search among activewear brands in New Zealand peaked at 6.7% in July 2026 and was lowest at 5% in March 2026.

How did search popularity change for New Zealand activewear brands in August 2026?

  1. In August 2026, Lululemon gained estimated Share of Search among activewear brands in New Zealand, from 55.9% to 63.6%.

  2. In August 2026, Lorna Jane lost estimated Share of Search among activewear brands in New Zealand, from 21.6% to 17.1%.

  3. In August 2026, Gymshark lost estimated Share of Search among activewear brands in New Zealand, from 10.9% to 8.5%.

  4. In August 2026, Under Armour lost estimated Share of Search among activewear brands in New Zealand, from 6.7% to 5.8%.

  5. Estimated monthly branded searches for Stax in New Zealand rose 116.7% over 11 measured months, from 120 to 260 in August 2026.

  6. Estimated monthly branded searches for Alo Yoga in New Zealand rose 49% over 11 measured months, from 8K to 11.9K in August 2026.

How is Under Armour measured?

Brandwave collects information about searches that people make online using Under Armour’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

26 branded search terms

  • pants under armour
  • under armour
  • under armour apparel
  • under armour caps
  • under armour compression shorts
  • under armour gym
  • under armour heatgear
  • under armour leggings
  • under armour near me
  • under armour nz
  • under armour online
  • under armour outlet
  • under armour sale
  • under armour shorts
  • under armour slides
  • under armour tights
  • under armour track pants
  • under armour underwear
  • under armour westgate
  • underarmour
  • underarmour compression
  • underarmour gym
  • underarmour hovr
  • underarmour leggings
  • underarmour nz
  • underarmour tights

Do you work for Under Armour? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Under Armour your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record